tag:blogger.com,1999:blog-28954965234082163042024-02-18T17:51:20.847-08:00Paula Margulies CommunicationsHelpful tips for authors looking to promote their workPaula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.comBlogger115125tag:blogger.com,1999:blog-2895496523408216304.post-84551838552345253132020-11-04T13:03:00.000-08:002020-11-04T13:03:31.908-08:00It's Been a Crazy Year<p> Like many of you, I've been hanging on as best I can during 2020. After a bout with Covid-19 in March and April, a four-month home remodel, and now this election, it's been pretty nuts. But, I've survived all of it (so far, knock on wood) and am now back to working with clients and feeling pretty healthy. </p><p> For those of you who are interested in help with your book publicity, please be aware that although I am working with clients again, I have cut back considerably on the number of people I take on for the remainder of 2020. And with the holidays approaching this month and next, it's best to consider contacting me in either late December or at the beginning of 2021, when most of my contacts will have their calendars open. <br /></p><p>If you have questions or want me to consider your work for a 2021 timeframe, feel free to get in touch at <a href="mailto:paula@paulamargulies.com">paula@paulamargulies.com</a>. And hang in there with what's left of this crazy year. 2020 may have more monkey business in store for all of us but, for now, all systems are go. <br /></p><p><br /></p>Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-28551452330020420352019-04-05T13:56:00.000-07:002019-04-05T13:56:24.558-07:00Feed Your Soul<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiICJQnSfbt5FhRMv2MtHCpRnLnJkxLk7WyvHu-n_lIesaXMdWOKtMethwm9oI1NrzfyR4a8gwC9pl09gk0UEYaZ249F9co7Ag5M3aiW3HM5cIDwiuCqdii7dY-xipCrQgDQ-IW1JGmYV4/s1600/June+2018+Photo+Dump+867.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="720" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiICJQnSfbt5FhRMv2MtHCpRnLnJkxLk7WyvHu-n_lIesaXMdWOKtMethwm9oI1NrzfyR4a8gwC9pl09gk0UEYaZ249F9co7Ag5M3aiW3HM5cIDwiuCqdii7dY-xipCrQgDQ-IW1JGmYV4/s200/June+2018+Photo+Dump+867.jpg" width="200" /></a></div>
<div class="MsoNormal">
I’ve had a number of well-meaning friends come up to me recently
and ask me about my writing. When’s the next book coming out, they ask. Are you
writing? How far are you along? </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I give them the same answer I always give when asked about
my writing: I’m working on a couple of projects right now, and I’ll let you
know as soon as the books are finished. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The assumption by many non-writers (and some authors
themselves) is that once an author produces a book, or two (or four, in my
case), the writer will continue to produce books at the same pace. While this
concept might be true for many writers, not all of us follow the same path. For
some authors (and I include myself in this category), writing is a soul-filling
(and sometimes soul-draining) process, but it’s not the only creative occupation
that fulfills us.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’ve dedicated over ten years of my life to writing books. I
also, at the same time, helped raise two kids, worked two jobs, and supported
my family and friends when they needed me. The writing was a lot of work, and it
required a lot of time away from my husband and children. I didn’t mind the sacrifice
then because, at that time in my life, the writing fed my soul in an important
way. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But since the release of my last book in 2016, my family situation
has changed. My children graduated from college and are now living and working
on their own. And my husband and I have found ourselves at the age where we
need to make decisions about retirement, our long-term life and healthcare
goals, and how we’re going to do some of the travel that we’ve always had on
our bucket lists. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’ve also discovered in recent years that I yearned to
explore some new ways to feed my soul. In the past three years, I’ve learned to
bake my own bread, spent time exploring glass painting, and my husband Dan and
I created a successful monarch butterfly sanctuary in our yard. I’ve
reconnected with old friends and family members, and Dan and I have started to
do some serious travel to other countries. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’m also still working part-time, teaching college business
classes and doing some work for publicity clients. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Does all of this non-writing activity mean I’ll never write
again? Of course not – I have a memoir outlined and have begun the sequel to
one of my earlier novels, <i style="mso-bidi-font-style: normal;">Favorite
Daughter</i>. But is writing the primary activity filling my soul right now?
No. And that doesn’t mean the end of my writing career; it just means that I
will write again when my soul calls for it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I know there are some career writers out there who scoff at
the notion that writing is only for those who do it every day without fail for
years on end. But for many of us, writing is only one of many ways that we find
creative expression. It fills a special part of our lives, but it may not be
the only occupation that does that. And that’s okay with me, and my soul, for
now.</div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-50632957538516146052018-07-10T11:56:00.001-07:002018-07-19T18:35:53.199-07:00I Wish I’d Called You Sooner: Don’t Wait to Get Advice on Marketing a Book<div class="separator" style="clear: both; text-align: center;">
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</xml><![endif]-->It’s inevitable – I hang up the phone after receiving a call
from another prospective client, and the last words I hear before we sign off
are: “I wish I’d spoken with you sooner.”
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I hear this same lament over and over again, mainly because a
good number of the authors who call (and oftentimes it’s their first call
to any publicist) didn’t complete some of the crucial steps that must take place
before they release their books. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In many cases, it’s too late for me to help them – the authors
have already done one or more of the following:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
• waited over a year before trying to get publicity for a
book already released</div>
<div class="MsoNormal">
• didn’t develop a social media platform</div>
<div class="MsoNormal">
• didn’t have their covers professionally designed</div>
<div class="MsoNormal">
• didn’t have their books professionally edited</div>
<div class="MsoNormal">
• signed publishing contracts without reading them</div>
<div class="MsoNormal">
• allowed publishers to only issue their books in hard cover</div>
<div class="MsoNormal">
• released their books late in the year</div>
<div class="MsoNormal">
• didn’t workshop their manuscripts before publishing</div>
<div class="MsoNormal">
• wrote a book in a genre that is overcrowded or difficult
to sell</div>
<div class="MsoNormal">
• wrote a book that doesn’t have a newsworthy angle or point
of view.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When I mention that these situations that might make it
difficult for me to help market their books, I inevitably receive the following
arguments:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
• but I didn’t know that a book should be marketed within
the first 6-8 months after release</div>
<div class="MsoNormal">
• but I’m computer-phobic and don’t know how to use social
media</div>
<div class="MsoNormal">
• but I’m a good artist, and my friends and family like my
book covers</div>
<div class="MsoNormal">
• but I was an English major and don’t need an editor –or– my
publisher is going to edit my book (even though the publisher is most likely
not a professional editor)</div>
<div class="MsoNormal">
• but the publisher told me that s/he would do ________ (so
I didn’t read the contract)</div>
<div class="MsoNormal">
• but the publisher said that s/he would issue the book in
soft cover after I sold an (unknown) amount of hard covers</div>
<div class="MsoNormal">
• but I didn’t know that releasing a book in late winter
would make it difficult to promote because of the holidays and/or that most venues
will be already booked for the year</div>
<div class="MsoNormal">
• but my cancer survival/parental issues/adoption story or
memoir doesn’t have to be unique – everyone I know likes it</div>
<div class="MsoNormal">
• but the fact that I wrote the book makes it newsworthy. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In many of these cases, the authors don’t like what I have
to say and try to convince me that somehow I’m wrong about these important steps.
Some of them try to tell me that because a few reviewers liked the book, they
feel they can somehow bypass the rules. And some of them don’t listen at all – instead,
they call to tell me how important their books are and, thus, whatever I have
to say doesn’t really matter to them. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the end, every author has the right to do whatever s/he
wants with his or her book. But if authors (especially new authors) want to be
successful at selling their books, they have to be willing to educate
themselves about the selling process. And they must realize that marketing is different
from what they learned (or, in many cases, didn’t take the time to learn) about
creating a successful book. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What I end up suggesting to those who call me with these
issues is the following:</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
• educate yourself about the book industry: know the statistics
and requirements for your genre and be realistic about where your book might stand
if your genre is difficult to sell</div>
<div class="MsoNormal">
• educate yourself about the promotion process: take classes,
attend workshops, go to conferences, read books on marketing, and talk with
other authors who have successfully published and sold their books</div>
<div class="MsoNormal">
• don’t wait to hire a publicist: make contact (preferably
by email) at least 4-6 months before the book is released</div>
<div class="MsoNormal">
• don’t be afraid of social media – learn how to set up and
manage at least one or two sites (I recommend Facebook, Twitter, and Goodreads)
and place your blog posts on all of them, including your website (get help from
a social media consultant if you truly find this process too daunting) </div>
<div class="MsoNormal">
• plan to promote your book during the first 6-8 months
immediately after the book is released</div>
<div class="MsoNormal">
• don’t ever release a book that hasn’t been edited by a
paid professional</div>
<div class="MsoNormal">
• don’t ever design your own book cover</div>
<div class="MsoNormal">
• don’t sign a publishing contract without reading it word-for-word
and, if anything is unclear, discussing it with a publishing attorney </div>
<div class="MsoNormal">
• don’t let a publisher talk you into only releasing your
book in hard cover – hard covers are too expensive for readers and booksellers
won’t stock them. Insist on softcover and ebook versions, or pass on the
opportunity</div>
<div class="MsoNormal">
• don’t release a book at the end of the year (any time
after October is too late); instead, plan to release in either January or
February, so you have the entire spring and summer to schedule events, make
appearances, and promote </div>
<div class="MsoNormal">
• don’t assume because you received one or two positive
reviews that selling the book will be easy</div>
<div class="MsoNormal">
• don’t assume that because you have an interest in your
content/story that others will feel the same way you do.</div>
<div class="MsoNormal">
<br /></div>
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Finally, my ultimate advice to all authors is to write the
best book you possibly can. For most, this means workshopping the manuscript
with a writing group and taking the feedback that is given to heart. I see too
many books that should never have been published, not only because they have
been improperly produced, but because the writing level is not where it should
be to compete in today’s crowded market. Educate yourself about the promotion
process as early as possible, and make sure your book is truly ready to be
released into the world. </div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-39472109648730781252018-06-09T12:24:00.006-07:002018-06-19T15:53:52.478-07:002018 Appearances for Paula Margulies and The Tao of Book PublicityLooking forward to meeting you at one of the following conferences/events!<br />
<br />
<b>San Diego Writers and Editors Guild</b><br />
<b>Monday, January 27, 2018</b><br />
7:00 - 8:00 p.m.<br />
<div id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58253">
<span id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58252">Health
Services Complex</span></div>
<div id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58255">
<span id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58254">3851
Rosecrans Street</span></div>
<div id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58244">
<span id="ydpe9bf12e2yiv5564364434ydp440badf0yiv1518068135ydp7be642d0yiv2058502366yui_3_16_0_ym19_1_1516132168148_58243">San Diego,
CA 92110</span></div>
<br />
<b>Southern California Writers Conference</b><br />
<b>Friday, February 14, 2018</b><br />
10:40 a.m. - 12:10 p.m.<br />
Crowne Plaza Hanalei, San Diego <br />
<br />
<b>Publishers & Writers of San Diego</b><br />
<b>Saturday, July 28, 2018</b><br />
10:00 a.m - 12:00 p.m.<br />
Carlsbad City Library<br />
1775 Dove Lane<br />
Carlsbad, CA 92011<br />
<br />
<b>34th Annual Central Coast Writers Conference</b><br />
<b>Friday, September 27, 2018 - Sunday, September 29, 2018</b><br />
1:00 - 2:00 p.m. Friday: The Tao of Book Publicity: Promotion Strategies that Work<br />
4:45 - 5:45 p.m. Friday: Marketing Stream and Opportunities (Panel)<br />
9:00 - 11:00 a.m. Saturday: How to Create a Successful Virtual Book Tour<br />
3:15 - 4:15 p.m. Saturday: New Marketing Tricks and New Avenues (Panel)<br />
Cuesta College<br />
San Luis Obispo, CA
<br />
<br />Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com1tag:blogger.com,1999:blog-2895496523408216304.post-71826828717203316302018-03-12T09:54:00.000-07:002018-03-12T09:55:29.426-07:00The Uncommon Word: Surprising Our Readers with Extraordinary Language<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ow7f9G18p_a-p1V6_w6QY6jlMTM0IZ0I2glvRLj1I3mnGQyIr_nib8hxMuNz-P-Fm3Kze6sOPlv2TDA-D_rPoYKbm0ueyGNdsc9RRQF0OizaimMxSaGENbbXrKXSvjChj8xU5j1lDgw/s1600/Fire+and+Fury.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="346" data-original-width="228" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-ow7f9G18p_a-p1V6_w6QY6jlMTM0IZ0I2glvRLj1I3mnGQyIr_nib8hxMuNz-P-Fm3Kze6sOPlv2TDA-D_rPoYKbm0ueyGNdsc9RRQF0OizaimMxSaGENbbXrKXSvjChj8xU5j1lDgw/s200/Fire+and+Fury.jpg" width="131" /></a></div>
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In the library the other day, I came across a copy of
Michael Wolff’s tell-all book, <i style="mso-bidi-font-style: normal;">Fire and
Fury: Inside the Trump White House</i> and, even though I’m pressed for time to
read lately, I decided to check it out. The book turns out to be a great dish
on the chaotic and cringe-worthy first year of the current administration, but
what surprised me most about it is was the language Wolff uses. Scattered
across the pages are words I am embarrassed to admit I don’t know: words like samizdat,
revanchism, myrmidons, quant, and hortatory. </div>
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<br /></div>
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To be truthful, I wasn’t expecting this level of vocabulary
in what I thought would be a <i style="mso-bidi-font-style: normal;">People </i>type
of read. To be clear, the book is quite good; it provides a fascinating
first-hand look at the temperament of the current president and the political
machinations of the people he chooses to work for him. But I have had to keep
my phone handy while reading this book, just so I can look up some of the
unfamiliar words I’m encountering as I go along. </div>
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<br /></div>
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This process of looking up new vocabulary words brings back
some of the best memories of my childhood. I was one of those kids who loved to
read and enjoyed diving into books above my recommended reading level. I delighted
in learning new words, and discovered, as an interesting by-product, that doing
so taught me to be a better writer, as well as a reader. But at some point in
my life, I lost this drive to discover new vocabulary words. I replaced it with
a desire to acquire more content in what I was reading. Now I’m wondering if it
was a good idea to lose interest in growing my vocabulary. </div>
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<br /></div>
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While many of us enjoy discovering new words in the books we’re
reading, most of us who write don’t have the same feeling about pushing the
vocabulary envelope. It’s a tough job just to get the words on the page on some
days and forcing ourselves to write with more complex language is sometimes not
a priority. But I have to admit that when I read books that are written with an
elevated vocabulary, I find that I’m more likely to remember them as the books
I love the most. </div>
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<br /></div>
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My appreciation for heightened language is ironic
considering that in the college business classes I teach, I urge students to write
with short, simple words. Some of the rationale behind this pedagogy is that
when writing for business, the primary goal is to be clear. But when it comes
to writing fiction and nonfiction books, the goal is a little different. In those
cases, we are telling stories. Our purpose, for the most part, is to inform and
entertain. And I would argue that in those cases, the type of words we use
matter more. </div>
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<br /></div>
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Finding just the right word to describe a character or
situation might take the writer a little more time, but the end result can be
captivating and memorable, and can make our stories soar. I know some will
argue that forcing readers to stop and look up words might take them out of the
stories we write. There is some truth to that. But reading Wolff’s work has
reminded me that in addition to developing a good storyline and creating memorable
characters, <span style="mso-spacerun: yes;"> </span>I also need to up my game
when it comes to the language I use in my writing. I believe I owe it to my
characters, my stories, and most of all, to my readers, especially if I want
them to remember my books as the ones they love the most. </div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com2tag:blogger.com,1999:blog-2895496523408216304.post-33973932675563160012017-02-12T12:33:00.000-08:002017-02-13T11:31:50.869-08:00Walking the Tightrope: Where Do Authors Draw the Line in Expressing Political Views?<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyZo1f1MuoEeOEjF3txR33MWg0zN6jx6LyXOKvMAg9EETuAredkN5eq6zeErE3h4mhIR-iGLM4LOM0Gy7Bogv6DObZirTbIq1XWNkNXNbHhjF7inwaYsQuj41bmkRJ6vqnClmLJnI_wEE/s1600/womens+march.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyZo1f1MuoEeOEjF3txR33MWg0zN6jx6LyXOKvMAg9EETuAredkN5eq6zeErE3h4mhIR-iGLM4LOM0Gy7Bogv6DObZirTbIq1XWNkNXNbHhjF7inwaYsQuj41bmkRJ6vqnClmLJnI_wEE/s400/womens+march.jpg" width="400" /></a></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"> </span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"></span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I’ve
always recommended that authors refrain from discussing religion and politics
in their social media and branding. It has been my strong belief that in today’s
fiercely competitive book market, aligning ourselves one way or another on political
or religious issues can lead to lower sales, mainly because if a percentage of
the reading population disagrees with our views, they most likely won’t follow us
on social media and may decline to purchase our products. </span>
</div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">But
the election of President Trump last November has changed the political
landscape in drastic ways. Where before, stating political views could have
consequences on sales, we now find ourselves with a growing majority who are
outraged at the current administration’s policies and its handling of
diplomacy. That outrage has sparked ongoing protests worldwide, where millions
of people have risen up to declare their dissent and willingness to resist the
current political climate in Washington. </span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Also
new is the growing power the resistance movement has found in ignoring Trump’s
brand. When major retail leaders dropped Ivanka Trump’s clothing and shoe lines
from their stores this week, those who do not support Trump stepped up their
support of the retailers, and sales soared. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Where
before the Trump presidency it was judicious to maintain distance and equanimity
with regard to politics, the climate has changed to such a degree that we’re
now finding that taking actions some view as political (as was the case with
the retailers who dumped <span style="font-family: "times new roman" , "serif";">Ivan<span style="font-family: "times new roman" , "serif";">ka's bra<span style="font-family: "times new roman" , "serif";">nd</span></span></span>) can actually be beneficial to sales.
Those retailers who dropped the line claimed they did so because <span style="font-family: "times new roman" , "serif";">the line wasn't selling</span>. It was risky to drop a contentious and outspoken president’s daughter’s
brand – these retailers must have known that the president, who seems to have
little control over his responses to adverse situations, would react publicly (which
he did by tweeting his dismay at what he considered to be unfair treatment of
his daughter). But the stance by these retailers paid off in ways that many did
not expect – sales lowered initially and then skyrocketed when anti-Trump
Americans decided to show the retailers support for their decision by buying at
those stores. </span></div>
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<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">So,
given that being political can now influence sales, what does this mean for
authors? And how do we in the publicity business advise our clients now that
there’s a new normal for how consumers react when sellers share their views? How
do those who feel strongly about the current administration express their views
without driving off potential customers? And is it even a problem any more to
lose those customers who don’t agree with our politics?</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">These
questions have surfaced strongly on social media, where friends, family,
colleagues, and customers converge and the new politics have created increasing
divides among them. Many of us have watched as followers on social media
threaten to unfollow us if we state our views, whatever they may be, too loudly
or frequently. Many have drawn hard lines to followers regarding opinions –
agree or be gone, they seem to say. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">As
authors, when we lose followers, we lose business. Those who chose to follow
our blogs and support our brand do so because we offer them something – information,
entertainment, connectedness, or all three. If readers no longer follow us on
social media, will they still buy our books? My sense is no – as this
administration continues to divide America’s with its policies, I believe that
we’ll see a corresponding division in sales. Those who agree with us and our
views will support us and buy our books; those that don’t will boycott our
offers and/or ignore future releases. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">For
some authors, this trade-off is worth it. Those that feel strongly about expressing
their political views may feel that protecting our country and its democracy
from what they see as an attempt to upend our basic freedoms is more important
than offending those potential or current readers who don’t agree that the new
administration is a threat to those rights. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">For
me, it’s a difficult situation – wanting to support others who share my views
is strong, but so i<span style="font-family: "times new roman" , "serif";">s</span> maintaining distance from political rhetoric. There a
professionalism component to all of this – if I indulge myself in rants about
my political leanings, how am I serving those who read my blog posts and buy my
books? Do they come there to hear my politics? Yes and no. For some, finding out
that we’re on the same page politically is a good thing – my sense is that they
will become stronger supporters of me and my work because we think alike. For
others, the insertion of politics (and this goes for religion, too) into my branding
as an author and publicist could be seen as self-serving or offensive – and those
who disagree with me will not follow or buy. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Given
this new political paradigm where politics have become such an overwhelming factor
in our lives, I would suggest that it’s up to individual authors now as to
whether they decide to be political in their branding. As retailers like
Nordstrom and TJ Maxx discovered, political action can have benefits. But there
is also the reality that once you’ve identified your brand as leaning one way
or another, you can never go back – existing and new customers can see which
way you lean, and they will subsequently decide whether to support or shun you
and your products based on those leanings. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">In
the end, we are in a strange new world where politics and consumerism are
colliding more than ever. As an author, being political may serve your social
activism, but it most likely will also have an effect on your book sales. Still,
many authors maintain that their brand is a reflection of who they are as individuals
and being true to that sense of self is crucial given what’s at stake in our
country’s politics. In today’s political climate, being true to ourselves and
our political beliefs may be worth more to us than growing our book sales and,
for now, that just might be okay. </span></div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-38489336751563834872016-12-19T09:55:00.000-08:002016-12-19T10:05:02.695-08:00Booksellers Who Rock Our World, Part 2: Book Carnival – Orange, California<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqtNU4jn7Z3kqvspbciAX7TtYGb3InqFZxRLJgJHQHYEIjQva-AtAyn61GiD5X0ozWSSlilVD1WXDnj-mxtIRr-uyVYRCFyiFJyEWfQuVujIhyNJi1evfgs5kh4XWyLUuy_AYUUAWbIpA/s1600/Book+Carnival+1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqtNU4jn7Z3kqvspbciAX7TtYGb3InqFZxRLJgJHQHYEIjQva-AtAyn61GiD5X0ozWSSlilVD1WXDnj-mxtIRr-uyVYRCFyiFJyEWfQuVujIhyNJi1evfgs5kh4XWyLUuy_AYUUAWbIpA/s200/Book+Carnival+1.jpg" width="200" /></a></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Welcome to Part 2 of a series that recognizes booksellers who have been
especially helpful to my author clients as they seek to promote their books. In
this series, I focus on those booksellers who are always ready to help both
independent and traditionally published authors by offering signing events and
meet-and-greets, promoting authors to their local communities, carrying the
authors' books in their stores, and operating as advocates, advisors, and
cheerleaders as authors seek to find reading audiences for their work.<br />
<br />
The booksellers that appear in here are the best of the best, my go-to
resources for events, promotion, guidance, and support for my author clients.<br />
<br />
The bookstore featured in Part 2 of this series is Orange County’s Book
Carnival, which is a genre store specializing in mystery, romantic suspense,
and related fiction. I chose this store to be part of the series because
it has been a long-time favorite of my Southern California clients for author
appearances. </span></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><br />
What makes this store special are the paired book signings that the store
owner, Anne Saller, creates for authors. To help ensure that signings are
well-attended, Anne uses her extensive knowledge of the market, and her
connections with both traditionally published and indie authors, to create combined
signing events. Anne tries to match up authors who are compatible in genre, or
who have some element in their platforms/backgrounds that complement each
other. Oftentimes, she will combine a lesser-known author with a best-selling
author, to help bring an audience to the event. At her signings, both authors
benefit from the joint marketing and the camaraderie they share, and events are
usually packed with patrons excited to see both authors. </span></div>
<div class="MsoNoSpacing">
<br /></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg51mn39VcK9FzYMw1Fzcu57t5g7inhHHbbtVn9tLiTDf339fMYWV1vYsV8OgBEYfFqLULdGRmZUo7t-2bZbhqqxKXIHu1bDWrjpBnVVTnF6LVspAVWLqV0R-2BCJ9LaeVTWmswCZzz7jo/s1600/Book+Carnival+2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg51mn39VcK9FzYMw1Fzcu57t5g7inhHHbbtVn9tLiTDf339fMYWV1vYsV8OgBEYfFqLULdGRmZUo7t-2bZbhqqxKXIHu1bDWrjpBnVVTnF6LVspAVWLqV0R-2BCJ9LaeVTWmswCZzz7jo/s200/Book+Carnival+2.jpg" width="145" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Anne Saller, Book Carnival</td></tr>
</tbody></table>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Anne
works hard to promote events at her store and to ensure that authors and
attendees are comfortable and have a good time while they’re there. She is
fierce about promoting the store events. both in the local community and to her
customer base, and is always willing to order books, create displays, and
handle event logistics for her authors. She is one of the best resources for
Southern California authors today, and her store is a true treasure.<br />
<br />
As part of the series, each bookseller has agreed to answer three questions
about the store. Here's what Anne has to say about Book Carnival:<br />
<br />
<b style="mso-bidi-font-weight: normal;">How did your store come into being?<br />
</b></span><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I purchased Book Carnival in August
2010; it has been in existence since 1981, and I shopped there for a good 20+
years. My dream during my 'corporate' years was to retire and own a bookstore.
The day that came true was a very happy day, indeed!</span></div>
<div class="MsoNoSpacing">
<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">What is special about your store?</span></b></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Book Carnival is a niche store - we
specialize in mysteries, romantic suspense, and author events. We are delighted
to have many well-known authors who return year after year, but we’re also
thrilled when we find a new author and series that makes us sit up and take
notice. Established authors are so generous; they are always willing to do joint
events with one or two less well-known authors, who we know are going to go on to
do great things. It's a special, giving community, and I'm thrilled to be a
small part of it.</span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">What words of advice do you have for
authors who would like to have their books featured in your store (or
bookstores in general)?</span></b></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Well,
generally, the book needs to be a mystery, thriller or romantic suspense novel.
The author should send us an email message with a synopsis, or drop a copy of
the book in the mail. Authors should also plan to speak with their fellow
authors who have been here before, so they can learn more about what to expect.
We receive a number of books sent to us by authors interested in events, so we
often face a deluge of mail. I try to read them all but, happily, our authors
are patient with us - there are just so many hours in the day! </span></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><br />
<b><span style="mso-bidi-font-style: italic;">Book Carnival</span> <span style="mso-tab-count: 1;"> </span></b></span></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">348
S. Tustin Street<span style="mso-tab-count: 1;"> </span></span></b></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Orange,
CA 92866 </span></b></div>
<div class="MsoNoSpacing">
<b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">714-538-3210</span></b></div>
<div class="MsoNoSpacing">
<a href="mailto:annesbookends@gmail.com"><b><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">annesbookends@gmail.com</span></b></a></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><a href="http://www.annesbookcarnival.com/"><b><span style="font-family: "times new roman" , "serif";">http://www.annesbookcarnival.com</span></b></a><br />
<br />
Many thanks to Anne for participating in this series and for always being there
for authors – Book Carnival is definitely one of the best bookstores for author
signing events in Southern California!</span></div>
<div class="MsoNoSpacing">
<br /></div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-48401772774744040892016-11-10T10:31:00.002-08:002016-12-19T09:56:25.804-08:00Booksellers Who Rock Our World, Part 1: Mysterious Galaxy San Diego<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2YsSPRbr_c2t4RR3o74reePOe9zZDzqN31IUnVSg_Q252N3YtwSTYXaoK2HDnV32QsQf7MkkVVEAG6_fH1rlXJrudyLtHnqYnQCxZpJfW_Vjo9zcL1aIZrkFXxk6oHQFlGl0jc3Sod_E/s1600/MGSD+Storefront+Balboa+2015.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2YsSPRbr_c2t4RR3o74reePOe9zZDzqN31IUnVSg_Q252N3YtwSTYXaoK2HDnV32QsQf7MkkVVEAG6_fH1rlXJrudyLtHnqYnQCxZpJfW_Vjo9zcL1aIZrkFXxk6oHQFlGl0jc3Sod_E/s200/MGSD+Storefront+Balboa+2015.jpg" width="200" /></a></div>
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<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Welcome to Part 1 of a series that recognizes booksellers who have been especially
helpful to my author clients as they seek to promote their books. In this
series, I focus on those booksellers who are always ready to help both
independent and traditionally published authors by offering signing events and
meet-and-greets, promoting authors to their local communities, carrying the
authors' books in their stores, and operating as advocates, advisors, and
cheerleaders as authors seek to find reading audiences for their work.<br />
<br />
The booksellers that appear here are the best of the best, my go-to resources
for events, promotion, guidance, and support for my author clients.<br />
<br />
The first bookseller featured in this series is San Diego's Mysterious Galaxy,
which is a genre store specializing in science fiction, mystery, fantasy, and
horror. I chose this store to kick-off the series because it has been a
long-time favorite of my San Diego and Southern California clients. Tucked away
behind a See's Candy shop in Clairemont Mesa, Mysterious Galaxy has been a
welcome fixture to book buyers and book writers alike. </span></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><br />
What makes this store special is its undying support for indie authors and its
spring, fall and winter local author events. At these events, Mysterious Galaxy
assembles a large (20+) group of authors, who appear for an entire afternoon to
promote their work to readers. Each author is allowed 10 to 15 minutes to talk
about his/her book, and then the authors can stay to mingle,<span style="font-family: "times new roman" , "serif";"> </span>sell, and sign
copies of their books for customers afterward.<br />
<br />
Mysterious Galaxy supplies food<span style="font-family: "times new roman" , "serif";">, along with</span> beer and wine, at these events, so the atmosphere
feels more like a festive party and less like a standard bookselling talk. The
store allows the authors to drop off copies of the books two weeks prior to <span style="font-family: "times new roman" , "serif";">each</span>
event and keeps them for up to a month afterward; in many cases, the books are
sold before the events even begin. The best part? The authors have a chance to
meet online prior to the events, so that by the time the day arrives, everyone
seems to know everyone else, and the atmosphere is warm and supportive. These
local author events provide a great forum for authors to meet other writers and
pitch their books to a reading audience, and they're one of the many reasons
Mysterious Galaxy is a beloved fixture on the bookstore scene in San Diego.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjko6vqNe3pJ2q4BKzOsn02Y7UhRFpQsJVyUIkXHf2VffIhIcfyEPGCtdrbmL70nYIpeSw0lxKJTxPoF1-gE3i0tqaBCovg4Z66FBm77X_hGh8GWBwDgoCtYfIw36n1jdnUUk66ZdFHg/s1600/MGSD+Maryelizabeth.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOjko6vqNe3pJ2q4BKzOsn02Y7UhRFpQsJVyUIkXHf2VffIhIcfyEPGCtdrbmL70nYIpeSw0lxKJTxPoF1-gE3i0tqaBCovg4Z66FBm77X_hGh8GWBwDgoCtYfIw36n1jdnUUk66ZdFHg/s320/MGSD+Maryelizabeth.jpg" width="213" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Maryelizabeth Yturralde</td></tr>
</tbody></table>
As part of the series, each bookseller has agreed to answer three questions about
the store. Here's what the store's co-owner, Maryelizabeth Yturralde, has to
say about Mysterious Galaxy:<br />
<br />
<b>How did your store come into being?</b><br />
The short version: Mysterious Galaxy's "big book bang" came in the
early 1990's, when my partners and I felt there was a strong Southern
California readership for the kinds of books we are passionate about: books
about "Martians, murder, magic, and mayhem," to quote our tag line.
We opened our doors in May 1993, and even after approximately 1104 "New
Book Tuesdays," we are still thrilled each week when we unbox new arrivals
and put them on our shelves (metaphorically, in the case of our ebooks, but
still...).<br />
<br />
<b>What is special about your store?</b><br />
While Mysterious Galaxy is a specialty store with a focus on genre fiction, I
think what's really special about us is our staff. Our booksellers are passionate
and enthused about the curated selection we carry and about helping connect
books and readers in both Southern California and the Galaxy's greater genre
community.<br />
<br />
<b>What words of advice do you have for authors who would like to have their books
featured in your store (or bookstores in general)?</b><br />
Be aware of two things:<br />
1) Booksellers are enthusiastic about community and sharing the magic of books
-- but they are also in the business of bookselling, and they need to ensure
that inventory is available to them at standard trade terms that make sense for
their customer base/readers<span style="font-family: "times new roman" , "serif";">.</span><br />
and<br />
2) Visible inclusivity is critical. If an author's internet presence only directs
readers to Amazon for purchase options for the author's books, it can have a
dampening effect on other booksellers' enthusiasm for promoting the authors'
works. In addition to Amazon, authors should be sure to link to an independent
bookstore for sales, so that they offer customers a choice for not only what
they buy, but where they buy.<br />
<br />
Mysterious Galaxy<br />
5943 Balboa Avenue #100<br />
San Diego, CA 92111<br />
858-268-4747<br />
<a href="mailto:mgbooks@mystgalaxy.com"><span style="color: blue;">mgbooks@mystgalaxy.com</span></a></span><br />
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;"><a href="http://www.mystgalaxy.com/"><span style="color: blue;">http://www.mystgalaxy.com</span></a><br />
<br />
Many thanks to Maryelizabeth and the rest of the crew at Mysterious Galaxy for
participating in this series and for always being there for authors - this
store is definitely a favorite here in San Diego!</span></div>
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-49247200302515780672016-08-02T12:26:00.008-07:002016-08-02T13:37:53.596-07:00What’s New in Book Promotion? 5 Innovative Ideas from Successful Authors<div class="separator" style="clear: both; text-align: center;">
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</xml><![endif]--><span style="font-size: small;"><span style="font-family: inherit;"><b>Note: This article first appeared in <i>Write! Publish! Sell!</i> Volume 1, Issue11, August 2016 - A Free Newsletter/E-zine for Writers</b><br /><br />When <i>Write!Publish!Sell!</i> publisher Joan West asked me to write an article on new ideas for book promotion, I figured she was looking for more than the typical book tours and media interviews that we publicists usually put together for our clients. While traditional publicity is important and necessary, there is always room for creativity and invention as authors look for new ways to reach their readers. <br /><br />Here are a few ideas I’ve come across in recent months from authors who are successfully discovering new methods to help promote their books:<br /><br /><b>1) Thunderclap campaigns</b> </span></span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaN1BD-w9TeuPiojEQF6CSnQgkfKMucIKMWaQdqOS-sZo8zW3T84_LcGudEEOIKZKcjr9BGiLYxBCIiR87alHHffH8bUKO6mihyvhPKQsqSGrHPh241NX2q6RQnajytYXc3Jpo02f7RjY/s1600/Hell+to+Pay+cover+art.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaN1BD-w9TeuPiojEQF6CSnQgkfKMucIKMWaQdqOS-sZo8zW3T84_LcGudEEOIKZKcjr9BGiLYxBCIiR87alHHffH8bUKO6mihyvhPKQsqSGrHPh241NX2q6RQnajytYXc3Jpo02f7RjY/s200/Hell+to+Pay+cover+art.jpg" width="133" /></a><span style="font-size: small;"><span style="font-family: inherit;">Thunderclap is a free online social media tool (sometimes referred to as a “crowdspeaking platform”) that allows individuals to share the same message at the same time, in one timed blast, spreading an idea through social media sites like Facebook, Twitter, and Tumblr. <br /><br />Many authors are using Thunderclap as a way to announce new releases, asking their friends and followers to help spread the word by creating a social media message that Thunderclap will then announce through access to the participants’ social media sites on a chosen date.</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"><br />Does it work? One of my clients, Pamela Fagan Hutchins recently used Thunderclap to announce the release of her newest book, <i>Hell to Pay</i>, in her <i>What Doesn’t’ Kill You</i> romantic mystery series. Pamela asked 250 supporters to participate in her Thunderclap promotion and ended up surpassing that goal by enlisting 357 participants (thus, she achieved 143% participation). Her social media reach on announcement day was 472, 533 people. That’s a lot of potential readers who have now heard about her book!<br /><br />You can learn more about Thunderclap here: <a href="https://www.thunderclap.it/?locale=en">https://www.thunderclap.it/?locale=en</a> and more about Pamela Fagan Hutchins and her books here: <a href="http://pamelafaganhutchins.com/">http://pamelafaganhutchins.com/</a><br /><br /><b>2) Book resumes</b> </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">Author Michele Giacomini recently described how she was creating a one-sheet book resume as a sales tool for use in promoting her book <i><a href="https://www.amazon.com/Looking-B-O-B-BrightSides-Bull-Every-ebook/dp/B01EIVWNV0/ref=sr_1_1?ie=UTF8&qid=1467157639&sr=8-1&keywords=miss+omg#nav-subnav">Looking for B.O.B.</a></i> to managers at local shops and Big Box stores. Her book resume includes general information on the book, 5-starred reviews, and other content that helps position the book as an item that might interest the stores’ customers. <br /><br />You can read more about Michele and her book here: <a href="https://omgmissomg.blogspot.com/">https://omgmissomg.blogspot.com/</a> and her book resume idea here: <a href="http://booksbywomen.org/five-unique-ways-to-market-your-first-book/#comments">http://booksbywomen.org/five-unique-ways-to-market-your-first-book/#comments</a><br /><br /><b>3) YouTube video series</b><br />One of the best ways to market books is to develop relationships with readers. Author Teymour Shahabi did that by developing a series of YouTube videos on a channel that he calls PageWing (www.youtube.com/PageWing). What makes PageWing remarkable is that Teymour started the series simply as a way of examining his own writing process. He sent his first link to family and friends, and then watched as subsequent video postings began to go viral. The nice thing about this series is that it gives Teymour a platform, where readers get to know him and learn more about him and his upcoming book, while they also learn about writing from the content that he shares on the videos. </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"><br />If you’re the kind of author who prefers speaking to writing when it comes to book promotion, a YouTube video series like Teymour’s may be a great option. </span></span><br />
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<span style="font-size: small;"><span style="font-family: inherit;"><br />You can learn more about Teymour and his video series here: <a href="http://publishingperspectives.com/2015/08/ready-for-your-close-up-what-youtube-can-do-for-writers/#.V3Gnx6KMnfY">http://publishingperspectives.com/2015/08/ready-for-your-close-up-what-youtube-can-do-for-writers/#.V3Gnx6KMn</a></span></span><br />
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<b>4) Specialty and/or themed events</b><br />Author Allison Gilbert recently posted online about how she’s created a unique type of event she </span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhtL1Z2QnPkuMbwEHUt6j4MLjYlJTVQ5gv_Uo2j0hX3kWnJMxKXIZNVCuJuq3ai8EDOlkPyQLdNIAfVzc4QGD01K0EzDfdbmAnGvWQ5C4pV9BnUWgpJxFyqwZSqqBeCBUcL12ZAGIHXwc/s1600/Passed-and-Present.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhtL1Z2QnPkuMbwEHUt6j4MLjYlJTVQ5gv_Uo2j0hX3kWnJMxKXIZNVCuJuq3ai8EDOlkPyQLdNIAfVzc4QGD01K0EzDfdbmAnGvWQ5C4pV9BnUWgpJxFyqwZSqqBeCBUcL12ZAGIHXwc/s200/Passed-and-Present.jpg" width="168" /></a><span style="font-size: small;"><span style="font-family: inherit;">
calls <i>The Passed and Present Memory Bash Book Tour</i>. Her tour is actually a series of parties she’s throwing for her readers across the country, with stops in cities like New York City, Los Angeles, San Francisco, Chicago, Phoenix, Minneapolis, and Atlanta. At these interactive events, readers
participate in meaningful activities from <i>Passed and Present</i>, even lifting their glasses in memory of their loved ones (Allison provides glasses and wine for the toast, too!). Since Gilbert is a nonfiction author who writes about loss and creative ways to keep the memory of loved ones alive, these events are a perfect tie-in with her books and their content.
<br /> </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;">You can learn more about Allison and her Memory Bash Book Tour here: <a href="http://allisongilbert.com/">http://allisongilbert.com</a></span></span><br />
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<span style="font-size: small;"><span style="font-family: inherit;"><b>5) Easy author access</b><br />Ever finish a great book and think to yourself, I would love to send a note to the author, only to find there isn’t any way to do so? In a recent <i>SheWrites </i>post, author Maria Murnane points out that by not including contact information at the end of their books, authors are missing out on a wonderful opportunity to connect with readers. Maria suggests including the first chapter of your next book (or a brief note about something you have in the works), some personalized info in your acknowledgements (rather than just a list of names), and a website or email address, so that readers who’d like to reach you can easily do so. <br /><br />You can read more about Maria and her books here: <a href="http://www.mariamurnane.com/">www.mariamurnane.com</a></span></span><br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-46750895463857916712016-06-28T14:26:00.000-07:002016-06-29T10:37:25.207-07:00Book Promotion – How to Make It a Labor of Love<!--[if gte mso 9]><xml>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiesHfhbG3qaHK0NqGJelpXfses9bYNYFELM_C86DYMJZZ5wbSgu3pIB9663sLCH4oNeavDtZkWkrYFXHnWWtVEGrICEMvMe-LrSCCHctk-8hFS8aSa-Qn5oV13iSQYIelJKA_JHQid9x8/s1600/butterfly+june+4.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiesHfhbG3qaHK0NqGJelpXfses9bYNYFELM_C86DYMJZZ5wbSgu3pIB9663sLCH4oNeavDtZkWkrYFXHnWWtVEGrICEMvMe-LrSCCHctk-8hFS8aSa-Qn5oV13iSQYIelJKA_JHQid9x8/s200/butterfly+june+4.jpg" width="181" /></a></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">When
I told my husband I wanted to put a butterfly garden in our backyard last
summer, he looked at me with his typical patient expression and
said, “Sure, why not?”</span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Please
realize that, at the time, neither of us knew jack about butterflies or what to
plant in this type of garden. But when we finally removed a large strip of
over-grown mock orange shrubs <span style="font-family: "times new roman" , "serif";">from</span> our yard last year, we knew it was time to do
our part for the planet and provide a safe space where threatened insects like
monarch butterflies and bees could roam free of pesticides and predators. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">We
tilled the soil, read up on nectaring and host plants that butterflies like, listened
to the experts at a local butterfly farm, planted, and then waited and watched
as our first group of caterpillars emerged. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaL7qr7s7mcMsKMxDTnaaC5zsAFKlVrDcsZ8Sh-HEl8Rs0zPJ2gsJx5Ko8Q7DNuQt3O0H-gZlRFpmWY22IdNXcx2B4nhPtOIBLhTlKJw7H52gaqyEn4VaPpisjv8SD5GYZHOfmxSTe7ng/s1600/double+trouble.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaL7qr7s7mcMsKMxDTnaaC5zsAFKlVrDcsZ8Sh-HEl8Rs0zPJ2gsJx5Ko8Q7DNuQt3O0H-gZlRFpmWY22IdNXcx2B4nhPtOIBLhTlKJw7H52gaqyEn4VaPpisjv8SD5GYZHOfmxSTe7ng/s200/double+trouble.jpg" width="200" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">We
learned a few things during that first summer: that monarch caterpillars will
eat our milkweed plants to the ground, that most caterpillars don’t make it to
the chrysalis stage, that even those that do make it are sometimes attached by
predators like tachinid flies, wasps, and lizards, and that when a single caterpillar
makes it to the chrysalis stage, it’s something of a miracle. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Our
first summer, we had a few butterflies visit our garden. None of our
caterpillars survived. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQEJM-0orlBgWu-OOjTGJO4C4wBKznlBnD5KyqI_hHdLvcniXw3dWsieKkkydpkcGg0Ig_kWid5NjGCxqdUDcU2c0CvVFQWNzcmiYZlshCeFuc9CDCBmsEKNpNNrmVksulWG_NZ6bTbU/s1600/113.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="141" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQEJM-0orlBgWu-OOjTGJO4C4wBKznlBnD5KyqI_hHdLvcniXw3dWsieKkkydpkcGg0Ig_kWid5NjGCxqdUDcU2c0CvVFQWNzcmiYZlshCeFuc9CDCBmsEKNpNNrmVksulWG_NZ6bTbU/s200/113.jpg" width="200" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">But
we didn’t give up. Instead we lovingly tended our garden through the winter,
nurturing the existing plants, replacing those that were too damaged or thinned
out, getting additional advice from the experts at the butterfly farm, and adding
new plants to make the garden more inviting to butterflies. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">This
summer, in our second year of butterfly gardening, we’ve had multiple
butterflies visit the garden daily. Caterpillars have appeared on a regular
basis, eating their way through our milkweed and fennel plants, and a few of
them have already successfully transformed into beautiful butterflies. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmMPJaW8Y66hlu3RLy9esyqwDH6FM7YWlrLI3SA-asp4WW443gcBd0JyJG-GtN0YizwD4m4o8omJDohOD49k0XE7ZO4tAom08h_YaUFcaVZ-6Q8wsZ1lRIyjPnZYswLqcEG039w1beddo/s1600/chrysalis+-summer2.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmMPJaW8Y66hlu3RLy9esyqwDH6FM7YWlrLI3SA-asp4WW443gcBd0JyJG-GtN0YizwD4m4o8omJDohOD49k0XE7ZO4tAom08h_YaUFcaVZ-6Q8wsZ1lRIyjPnZYswLqcEG039w1beddo/s200/chrysalis+-summer2.jpg" width="188" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">If
I’ve learned anything while putting this garden together, it’s that it doesn’t
take a lot of initial knowledge to try something new. And with a little
research, effort, patience, guidance, and love, we can be successful in our
endeavors. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">I
like to remind my publicity clients, especially those who lament that they know nothing
about promotion, that these same gardening values – research, effort, patience,
guidance,<span style="mso-spacerun: yes;"> </span>and, yes, love – can help them
to be successful in their book marketing efforts. Initially, the first attempt
at promoting may include a learning curve, where the response may not be great,
readers may not come in droves, reviews may be thin or grudging, and sales may
be slow to non-existent.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHLIQr8cN5m2uQXGBAz3QfF2BT35C_jyed75Jyra412opRMoIUydCSdZr1J6abHgguZedYRrAd7iRnz7l1Yff1VQAFkcGXt9WK8HRj4affnqEFWZ0hQB3bcUAhEmHEgfFkl_3wfhk_uzQ/s1600/chrysalis+3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="170" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHLIQr8cN5m2uQXGBAz3QfF2BT35C_jyed75Jyra412opRMoIUydCSdZr1J6abHgguZedYRrAd7iRnz7l1Yff1VQAFkcGXt9WK8HRj4affnqEFWZ0hQB3bcUAhEmHEgfFkl_3wfhk_uzQ/s200/chrysalis+3.jpg" width="200" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">But
the next time you promote a book, you’ve learned some things about yourself,
your writing, and what works and what doesn’t when you promote. You make
adjustments, adding new material, asking experts (like publicists!) for advice,
considering new avenues for marketing, and learning more about the process. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">And
then, the next time you do it, everything changes – that first group of readers
and reviewers remembers you and buys your new book, reviews start to come in a
little quicker, speaking appearances are easier to book, bloggers offer you
spots on their pages, opportunities for marketing begin to broaden, and promotion
and publicity gets easier. If you are dedicated and take what you’ve learned to
heart, the results can be astonishing. </span></div>
<div class="MsoNoSpacing">
<br /></div>
<div class="MsoNoSpacing">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJQYX0sbgMsqzIMPTRpHm64IVoNLjTbwONxRwACvxBOMb1TGAVV0upixCG810k-TxI8WTlhtdJgRkma60rizFGf6fJ_-BmK_G4kZpRzFXQP2rpwkvtQTm2afQBtQsNDh0qwB3V5KYh0TM/s1600/butterfly+june.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJQYX0sbgMsqzIMPTRpHm64IVoNLjTbwONxRwACvxBOMb1TGAVV0upixCG810k-TxI8WTlhtdJgRkma60rizFGf6fJ_-BmK_G4kZpRzFXQP2rpwkvtQTm2afQBtQsNDh0qwB3V5KYh0TM/s200/butterfly+june.jpg" width="193" /></a><span style="font-family: "times new roman" , "serif"; font-size: 12.0pt;">Like
creating a butterfly garden, promoting a book is a labor of love. The first
time around may be disappointing. But when authors are willing to put in the
hard work and be open to learning, to making adjustments, and to loving the
process, the groundwork set during the first effort pays off.<span style="mso-spacerun: yes;"> </span>With research, energy, patience, good
guidance and a whole lot of love, your book publicity efforts will thrive. </span></div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com2tag:blogger.com,1999:blog-2895496523408216304.post-72242735960606779412016-03-13T13:19:00.000-07:002016-03-13T13:19:20.892-07:00The Tao of Book Publicity: A Beginner's Guide to Book Promotion<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTJDercCSeFnk32cxlCGrcBeQHjmCdst0zKqB6oqvyvxQ9jfE21rh13PS14wfDmy7p2MOzL8LPByls48ExRlJPf0qP9ooPJ-yKfi7FU4nU5ci9cvzf3yFnvsZ-Gkj_BRwhioX5-tiLWUY/s1600/TaoBookPublicity-Cover-FINAL.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTJDercCSeFnk32cxlCGrcBeQHjmCdst0zKqB6oqvyvxQ9jfE21rh13PS14wfDmy7p2MOzL8LPByls48ExRlJPf0qP9ooPJ-yKfi7FU4nU5ci9cvzf3yFnvsZ-Gkj_BRwhioX5-tiLWUY/s320/TaoBookPublicity-Cover-FINAL.jpg" width="221" /></a></div>
<div style="text-align: left;">
I've been busy the past few months putting together a book for authors called <i>The Tao of Book Publicity: A Beginner's Guide to Book Promotion</i>. <span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;"> </span></div>
<br />
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In <i style="mso-bidi-font-style: normal;">The Tao of Book
Publicity</i>, I outline the basics of book promotion
and explain how the business of publicizing a book works. Designed for
beginning authors but also useful for those with some experience in book
publishing, <i style="mso-bidi-font-style: normal;">The Tao of Book Publicity</i>
provides information on the importance of writing a good book and the need for
developing a platform, as well as how-to explanations for developing publicity
material, including front and back cover text, press releases, Q&As, media
and blog tour queries, and newsletter and media lists. </div>
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<br /></div>
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<i style="mso-bidi-font-style: normal;">The Tao of Book Publicity</i> also covers social media, book pricing
and sales, book tours and media interviews, and author websites. In addition to
explaining how book publicity works, this valuable handbook explores practical
topics such as publicity costs, timing, and considerations when hiring a
publicist. </div>
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Simple, straightforward, and informative, <i style="mso-bidi-font-style: normal;">The Tao of Book Publicity</i> includes expert advice on all aspects of
book promotion and is a go-to reference guide for beginning and experienced
authors alike. </div>
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<br /></div>
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You can purchase a copy by clicking on the title here: <a href="http://www.amazon.com/Tao-Book-Publicity-Beginners-Promotion/dp/0991354532/ref=sr_1_1?ie=UTF8&qid=1457893567&sr=8-1&keywords=the+tao+of+book+publicity"><i>The Tao of Book Publicity</i></a>.</div>
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I hope you find it useful, and will share your thoughts about it on Goodreads and Amazon.com. Happy reading!</div>
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<![endif]-->Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-86398479912932591782015-08-02T16:44:00.002-07:002015-08-02T17:25:56.402-07:00The Pros and Cons of Hiring One-Stop Shops vs. Multiple Specialists for Book Publicity<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfqTXKGNF7KIofr-IJvAW4Ko1NiDH2YEfx79wGWUoGAjilmw106POxNym0svbAM8rDxeXp9czNsYZoa8dpXXaNDWKtlOZvO15KRjimg9ppC4U8dZXR5fs0TpqkFvd0T_mHHejvQdTSh-M/s1600/pros+and+cons+free.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhfqTXKGNF7KIofr-IJvAW4Ko1NiDH2YEfx79wGWUoGAjilmw106POxNym0svbAM8rDxeXp9czNsYZoa8dpXXaNDWKtlOZvO15KRjimg9ppC4U8dZXR5fs0TpqkFvd0T_mHHejvQdTSh-M/s200/pros+and+cons+free.jpg" width="200" /></a></div>
<!--[if gte mso 9]><xml>
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</xml><![endif]--><span style="font-family: Arial,Helvetica,sans-serif;">There are
many different services that publicity firms and individual publicity
consultants offer to authors looking to promote their books. These services can
include any combination of the following:</span><br />
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• </span>Helping
you identify your personal brand, your target audience, and your potential
reach as an author</span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Creating media kits (press releases, fact
sheets, Q&As, etc.), distributing press releases on the newswire services,
and creating sales pitches targeted to specific markets</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Working with you to fine-tune your website and
create the best possible web promotion for your book</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Scheduling book signing and reading events </span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Contacting local and national television and
radio station producers to set up interviews </span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Working with local and national print and
online editors to obtain feature coverage </span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Setting up speaking engagements at targeted venues
</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Placing articles you’ve written in targeted
print and online publications</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Helping you identify your strengths as a blogger,
so you can capitalize on the blogging community</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Working with you to develop an integrated
social media brand image on Facebook, Twitter, Goodreads, and other social
media sites</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Setting up blog tours and online author
interview opportunities</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Providing guidance on the creation of
promotional items (bookstore posters, bookmarks, postcards, tear sheets,
business cards, etc.) </span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black; font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">• Acting as a sounding board for ideas, helping
to answer general questions, and providing guidance on promotional issues</span></span></div>
<div class="MsoNoSpacing">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Most publicists feel comfortable doing the majority of the
items listed here. Some, however, may specialize in one or more these tasks – there
are those, for example, who work only with authors and books in specific
content areas; others specialize in scheduling feature interviews with national
media; some mainly offer blog tours or set up social media pages, while others specialize
in magazine article placement.<span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">What any publicist does specifically
for a client will vary depending on the book’s subject matter, whether the book
is fiction or nonfiction, the amount and types of publicity the author is
looking for, the author’s platform, and the author’s budget.</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">So, what should authors consider
before hiring a publicist? I suggest thinking about 1) the scope of promotional
work you’re looking for, 2) the budget and timeframe for the work, and 3)
whether or not you want to hire one publicist to handle everything, or use a
number of specialists to handle different aspects of your publicity. </span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br />
Which brings me to the main question: Which is better, the one-stop shop
(hiring one publicist to handle all of the work), or farming out different
parts of the publicity work to multiple consultants?</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;">Here are the pros and
cons (from a publicist’s point of view) for each option:</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<b><span style="font-family: Arial,Helvetica,sans-serif;">The Pros of
the One-Stop Shop</span></b></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>You get one unified, focused
perspective and source of guidance to work with (rather than possibly having to
deal with conflicting information and points of view from numerous consultants)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>You have one contact point for your
publicity, which makes it easier for media, speaking venues, readers, etc., to
reach you or your publicity contact</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>The person handling your publicity
will be able to easily integrate all the aspects of the book’s promotion
because s/he is the only one doing so</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>Your branding and all of the publicity
information put out about you is consistent, because it comes from one place</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>You may be able to save time on your
projects because just one person is handling all of them (rather than having to
wait for different people to coordinate/adjust their schedules)</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span>You may be able to save on costs by
hiring one person whose rates, style, and availability fit your budget and
needs</span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">The Cons of the One-Stop Shop</span></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">The
publicist you choose may not handle all of the types of publicity you want to use
in your promotional campaign</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">The
publicist may not be able to accommodate the timing you want for some of your
promotional projects</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
might want more perspective than just one person’s on your promotional campaign</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">The Pros of Hiring Multiple/Specialized Publicity Consultants
or Firms</span></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
can spread out the expertise you need depending on what each
publicist/promotional expert offers</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
can bounce ideas off of multiple experts to see what fits/suites you best</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">If
all of your consultants are on the same page, you can use them as a kind of
marketing team that works together to help you promote your book</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";"> </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">The Cons of Hiring Multiple/Specialized Publicity
Consultants or Firms</span></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
can get conflicting information and/or opinions from different PR consultants,
which can result in confusion, misunderstandings, and/or discord in your
working relationships</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
can have problems establishing boundaries, especially if some or all of the consultants
are used to doing the same thing</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">People
looking to contact you or your publicist may have a hard time deciding how to best
reach you if there are multiple individuals promoting your work at the same
time</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Your
brand may be difficult to manage as a unified image if multiple people are
presenting you to the public, or if your consultants aren’t all on the same
page</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
may find it time-consuming to juggle the intricacies of having all the
consultants work together efficiently</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">You
may be tempted to play one expert off another in the hopes of finding a
champion when you don’t agree with one of your consultants, which can result in
a breach of trust </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Your
projects may take more time if there are any scheduling conflicts or miscommunication/confusion/misunderstandings
among the consultants. </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font-feature-settings: normal; font-kerning: auto; font-language-override: normal; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-synthesis: weight style; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span></span><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">It
may cost more to hire multiple consultants or firms</span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">There is no right or wrong answer as to whether you should hire
just one person for all your publicity needs, or consider using a number of
different people with expertise in certain areas. Personally, I prefer to
handle all of my client’s publicity – doing so makes it easier to be
responsive, provide guidance, and maintain a consistent promotional and brand
image. But, I have, on many occasions, worked with other consultants on client
projects, and I’ve enjoyed those interactions. </span></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; mso-line-height-alt: .75pt;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: "Arial","sans-serif"; mso-fareast-font-family: "Times New Roman";">Whichever way you decide to go, it’s crucial to</span> be up-front from the beginning about
what you want the individuals you’re hiring to do (rather than spring it on the
publicist or team after the work gets going). If more than one consultant or
firm will be involved, it’s especially important to be clear on individual
assignments, so that each consultant knows what his boundaries are and how his
work fits in with that of the other consultants you’re using. <span style="mso-spacerun: yes;"> </span></span></div>
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<![endif]-->Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-91718898477962598382015-04-13T18:07:00.000-07:002015-08-02T16:58:32.385-07:00When Selling Books, Don’t Forget to Finish Your Swing<!--[if gte mso 9]><xml>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ4Txs3IeVvcNEXE_Ib4NVuhF01DffUAb-EA6NEW80TNovPq_hxpBbur4YYAtndE9Rj3kvctoTKv5WBBbzFhka5noCv385NkYylABBa6GVHzTqfhn7h7lbsFPYkE8wvMSx4yu-oscT7yE/s1600/sasha+swinging+bat+Utah+2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJ4Txs3IeVvcNEXE_Ib4NVuhF01DffUAb-EA6NEW80TNovPq_hxpBbur4YYAtndE9Rj3kvctoTKv5WBBbzFhka5noCv385NkYylABBa6GVHzTqfhn7h7lbsFPYkE8wvMSx4yu-oscT7yE/s1600/sasha+swinging+bat+Utah+2015.jpg" width="320" /></a></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">As
many of you know, I have a daughter who plays college softball. Thus, I spend
most of my weekends in the spring driving for hours on California highways and sitting
in the stands at college stadiums, cheering the team on while trying to avoid
the inevitable sunburn and rear-end numbness we softball moms lovingly refer to
as “bleacher butt.” Yes, it can be tiring and time-consuming, but the end
result is worth it – I get to watch my daughter and her teammates play the game
they love, and nothing gives me more joy (except maybe, after a few nights
spent on lumpy hotel mattresses, coming home and sleeping in my own bed). </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">While
I don’t purport to know a lot about softball (I never played it, although I did
play a season of women’s rugby in college and have the dental work to prove it),
I’ve learned some invaluable lessons from this sport that my daughter adores. One
lesson, in particular, that resonates is the adage to “finish your swing,” which
my daughter’s hitting coaches claim is the most important part of sending that
softball over the fence for a home run. And, just as in softball, finishing
strong can be the best way to guarantee success for authors who are trying to
promote their books. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">As
a publicist, I’ve been hired by many authors who are eager to succeed at the
publicity game. They are willing to pay me for my services, travel to parts
unknown to give talks and sign books, and spend lots of money on printing, postage,
and other expenses to get the word out about their work. But while the majority
of the authors are willing to part with their hard-earned cash, I find that
oftentimes they don’t consider that the work of promotion isn’t finished once I’m
able to garner whatever type of publicity they’re looking for, whether it’s
setting up a book or blog tour, helping them place articles in magazines and
journals, or scheduling media interviews. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">And
that’s because making these types of events happen is not all there is to it. Once
an event or interview is set up, there’s a lot more work to be done –
booksellers want display copies, giveaways, and sometimes even food and drinks
supplied for their events, and most of them expect the author to fill the seats
with attendees.<span style="mso-spacerun: yes;"> </span>Likewise, other venues
where authors appear (whether it be a library, a museum, a church, a specialty
store, or a professional organization luncheon) often hold the same
expectations. And even bloggers expect review and giveaway copies, along with the
promise that the author will share the blogger’s link on social media sites. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">This
means that authors have a continued role to play once their publicists book gigs
for them. Yes, getting the bookseller, producer, or venue host to say yes is
the first step (and oftentimes a big one, depending on the importance of the
event to the author), and yes, some events, blog posts, and interviews bring
their own viewers. But, in most cases, the work isn’t finished with the
confirmation. In addition to showing up (which requires a certain amount of
preparation in itself), authors can expect to provide all the amenities for the
event including, in many cases, the attendees. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">But
it’s not fair, authors say – I have to write the book, hire a publicist, pay a
lot of expenses, and then I’m supposed to fill the room, too? <span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">The
answer is a resounding yes – your publicist and the venue host can do a good
portion of the promoting leg-work for you but, in general, the events your
publicist sets up for you will only be successful if <u>you</u> follow through.</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">But
where do I find people to attend my events? authors ask.<span style="mso-spacerun: yes;"> </span>Many authors are reluctant to go back to
their friends and family members who have already been asked multiple times to
buy books and attend signings. But there are other ways to promote an event –
here are some to consider:</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Think outside the friends and family box – post notices at work, school,
church, book clubs, etc. Hand them out to your fellow yoga classmates, post
them at the grocery store and coffee shop near you, and keep them handy when
traveling, so you always have one to give to a potential attendee. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Offer incentives for people to come – free food, drink, giveaways, etc., can
often be a motivator for those who are considering attending an event</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Place notices in local media online calendars </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Send out press releases to local media and schedule interviews prior to the
event</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Announce events on social media sites</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Blog about your upcoming events – share some insights into what you plan to do
there or what the event means to you</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Promote your event or interview at related group meetings and on social media
sites where you and your books’ content would be of interest</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
List event dates and times prominently on your blog and website</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Send out reminders to those on your email lists</span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">•
Be proactive in promoting – tell anyone who might be interested, as often as
possible, about your upcoming appearances, interviews, etc. </span></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 12.0pt;">While
completing these activities might sound daunting, consider the ramifications of
not doing any social media promotion, not sending display and review copies,
not providing giveaways on blog tours, not listing events on your blog and
websites, and not talking about your upcoming gigs to anyone who might be
interested. Without these types of author follow-up, your events run the risk
of not being very successful. You might have connected by setting up the event,
but the real power is in the follow-through. Ask my daughter – she’s hitting
.415 this season, and she’ll be the first to tell you that even though her
swing is strong, the really big hits don’t come unless she finishes moving that
bat all the way through.</span></span></div>
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-21108122676086607372015-01-15T11:08:00.000-08:002015-01-16T09:54:42.618-08:00Defining Success: How Three Authors Made Their Publishing Dreams Come TrueSuccess often means different things to different people, and that is certainly true for most authors. While the majority of authors would probably agree that being able to complete a book is an accomplishment in itself, many define success as more than just the act of writing. <br />
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For some, success is achieved through obtaining a contract from a major publishing house. Others want to build their own writing empires by going the self-publishing route. For many authors, success means landing a book deal after being self-published. Others wish to achieve a certain status on the bestseller lists, while others desire to develop a solid core of readers. Some aspire to become established in a particular genre, while others write only for themselves or their family members <br />
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There is no right or wrong when it comes to an individual author’s goals. And the definition of success will be different depending on what authors believe is most important to their personal plans for themselves. <br />
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The following authors are clients who have been successful in their publishing efforts. They come from different backgrounds and write in different genres. And although their individual goals differ, each of them has managed to achieve the level of success they envisioned. Here’s how they did it:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96hqdgtwzRM7Atk5oXIYbu8iYPjrkOHaTVZtygR-brWqTWyd48_ocGt5iJgAxp-bmJxwSmQIP1o-8Klv6b8rz409YPOW7bhQzykK3g72Mmh3KpzZgDBkisPgGna2HNT2LVYDTOqWHEAY/s1600/Corey+Lynn+Fayman+-+Author+Photo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg96hqdgtwzRM7Atk5oXIYbu8iYPjrkOHaTVZtygR-brWqTWyd48_ocGt5iJgAxp-bmJxwSmQIP1o-8Klv6b8rz409YPOW7bhQzykK3g72Mmh3KpzZgDBkisPgGna2HNT2LVYDTOqWHEAY/s200/Corey+Lynn+Fayman+-+Author+Photo.jpg" /></a></div><b>Corey Lynn Fayman</b><br />
Author of the San Diego-based Rolly Fingers mystery series, <i>Black Beach Shuffle</i>, <i>Border Field Blues</i>, and the soon-to-be-released S<i>lab City Rockers</i>. <a href="http://coreylynnfayman.com/">www.coreylynnfayman.com<br />
</a><br />
A powerful new voice on the crime-fiction scene (ForeWord Reviews), Corey Lynn Fayman is the creator of Rolly Waters, the San Diego, California-based guitar-playing detective first featured in the San Diego Book Awards nominated mystery <i>Black's Beach Shuffle</i>. Encouraged by this early success, he set about writing a second Rolly Waters Mystery, <i>Border Field Blues</i>, winner of the Genre Award at the 2013 Hollywood Book Festival, and has inked a deal for his third novel with Severn House Publishers. Corey hails from San Diego, where he's worked as a keyboard player for local bands, a sound designer for the world-famous Old Globe Theatre, and an interactive designer for organizations both corporate and sundry. He also teaches at various colleges and universities. <br />
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<b>What specific goals do you have for yourself as an author and how have you achieved those goals?</b><br />
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My initial goal was just to find out if I could write a mystery novel, one based on the idea of a guitar-playing detective that had been rolling around in my head for a while. About halfway through the process I realized that one book wouldn’t be enough if I wanted to do justice to the character, as well as find finding my authentic voice as a writer. I committed myself to writing two more books in the series, not matter how long it took, no looking back. The second book, <i>Border Field Blues</i>, took much longer to write, but I learned so much in the process. It taught me how to write, and prepared me for the challenges of completing the third book on a much tighter deadline. My other goal in writing three books was to give the series a chance to be picked up in the marketplace. Getting a contract with a well-known and respected publisher like Severn House gave me a great shot of confidence. People like Rolly Waters. I’m on the right track. <br />
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<b>What's the next step for you as an author?</b> <br />
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Getting to know the business better, and figuring out how I can become more active in advancing my writing career without becoming an empty shill. There are so many ways to promote your work these days, from traditional book tours to blogs to social media to book trailers. You can’t do them all. You need to settle on the ones that work best for you. I’m partway there, but it’s still something I’m working on, finding my promotional voice, so to speak, now that I’ve developed my writing voice.<br />
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<b>What advice do you have for authors who are just starting out?</b><br />
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Learn to read your own work with a jaded and objective eye. Don’t fall in love with the stuff you thought was brilliant and important when you first put it to paper. Let your characters lead. Let them help you discover the story. Your book may not turn out to be what you originally had in mind, but it will end up being a better book. I remember feeling surprised when I had Rolly Waters run from the crime scene in the opening chapter of <i>Black’s Beach Shuffle</i>. I didn’t know why he did it, except that it felt right at the time. It ended up being a great way to introduce a key fault in his character (poor impulse control), as well as setting up later plot points.<br />
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On the business side, try everything and find out what works for you. Go to conferences, develop a blog, enter contests, and join writing groups (online and in person). Anything that keeps you moving forward is valuable. Learning what you don’t like to do is valuable too.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgksziXYU2xvpWMik22GqN2Pmqxvq22Q2Tnf57xeXQwemr1s99eusToFqoa8VCebM47ScDaNnKHbEa2jExzAfYFvVGhEs9OeWuC7q1PFFc3CozejYqjMF-xOnnHqlC7KCZaknPH2uFJjyE/s1600/Pamela+Hutchins+-+Author+Photo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgksziXYU2xvpWMik22GqN2Pmqxvq22Q2Tnf57xeXQwemr1s99eusToFqoa8VCebM47ScDaNnKHbEa2jExzAfYFvVGhEs9OeWuC7q1PFFc3CozejYqjMF-xOnnHqlC7KCZaknPH2uFJjyE/s200/Pamela+Hutchins+-+Author+Photo.jpg" /></a></div><b>Pamela Fagan Hutchins</b><br />
Nonfiction author of several how-to books, including <i>What Kind of Loser Indie Publishes, and How Can I Be One, Too?</i>, and creator of the romantic mystery series, <i>Saving Grace</i>, <i>Leaving Annalise</i>, and <i>Finding Harmony</i>, and the first spin-off, <i>Going for Kona</i>. <a href="http://pamelahutchins.com/">www.pamelahutchins.com</a><br />
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Often compared to Janet Evanovich for fiction or Erma Bombeck for nonfiction, award-winning author Pamela Fagan Hutchins writes romantic mysteries and hilarious nonfiction, and moonlights as a workplace investigator and employment attorney. She is passionate about great writing and smart authorpreneurship, and her books have hit the best-seller lists multiple times. <br />
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<b>What specific goals do you have for yourself as an author and how have you achieved those goals?</b><br />
<br />
The most important goals for me are to write and publish the books of my heart as best as I can create them, and to make writing novels my full-time occupation. To write the books of my heart, I had to eschew the traditional publishing path (although I had published one nonfiction book traditionally, before), where each agent wanted me to rewrite my novels differently to appeal potentially to their editor contact. I wasn’t on board for that, not at this time of change and opportunity in the publishing industry. I decided to publish them independently. To make my indie novels the best they could be, I modeled my process after traditional publishing and ensured that my books received multiple levels of topnotch interactive editing attention. It was expensive, but paid for itself immediately. While no author is the best judge of the quality of her own books, I hope that the contest wins, amazing sales, and the thousands of reviews are a positive indicator of the results of this process.<br />
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As to the full-time novelist goal, that has become a reality after three short years of publishing, but ten long years of writing. To meet this goal, besides writing books that would appeal to readers, I had to develop my own brand, cover my own expenses, and create my own income stream. I modeled my writing career after successful hybrid authors like J.A. Konrath. Konrath stresses that an indie writer needs to produce quality volume at an attractive price. To this end, I publish one full-length novel every six months. While working on my brand and visibility, I studied the paths of some successful erotica and YA indie novelists and their first-in-series-permafree strategy. While the thought of giving away my best-selling book scared me, I decided to try it, and it worked. I supported it with aggressive, ongoing online advertising, and my writer income became sufficient to give up my day job as an attorney. You can read all the ins and outs of this journey and process in <i>What Kind of Loser Indie Publishes, and How Can I Be One, Too?</i>, an updated version of which will be released in February 2015.<br />
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<b>What's the next step for you as an author?</b> <br />
<br />
Write, write, write! I have my next seven novels lined up in a row to write, and I’m really looking forward to it. I brainstorm collaboratively with my husband, too, so that’s a lot of fun. After the impact of my 2013 60-cities-in-60-days book tour across 17,000 miles and the 2014 America-the-Beautiful tour over 11,000 miles of North Western states, I’m also hoping to schedule a book tour trip up the west coast of the US and Canada to Alaska one summer soon, and a bicycling-across-America book tour one spring in the not too distant future as well. <br />
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<b>What advice do you have for authors who are just starting out?</b><br />
<br />
I coach a lot of published and unpublished writers, on writing, on publishing, and on promotion. By and large, I see them in too much of a hurry to get through the writing part to get to the publishing part only to eschew the promotion part. Put in the work, and the time, up front. It takes hundreds of thousands of words to develop voice, and millions to develop your storytelling ability. I wish I’d seen different for any writer, but I haven’t. This goes double if you’re going to publish independently, without the extensive editorial support of big publishing. Slow down and write a book that won’t net you scathing reviews. The Internet is forever, my friends, and a name once sullied with a reader is hard to overcome. (And even if you write a super book, you are really the only one who can “sell” it, no matter how it’s published, so be prepared to get your hands dirty with promotion.)<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcuNwn_9trJREhnr2LyEt0gwd1lwmK_MBM274TAc3aLIdDFp_N0owl-KV0jmJS7tsx5Ogesg-dSC1ZqeE2ugHywzxcJlWOtqLlLBCcm6gpkXxRHBh1m6pYhjsfWJCv8Hs16b3UhZcZa9o/s1600/Jim+Hoang+-+Author+photo+(color).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcuNwn_9trJREhnr2LyEt0gwd1lwmK_MBM274TAc3aLIdDFp_N0owl-KV0jmJS7tsx5Ogesg-dSC1ZqeE2ugHywzxcJlWOtqLlLBCcm6gpkXxRHBh1m6pYhjsfWJCv8Hs16b3UhZcZa9o/s200/Jim+Hoang+-+Author+photo+(color).jpg" /></a></div><b>C. L. Hoang</b><br />
Author of the historical Vietnam War novel, <i>Once upon a Mulberry Field</i> <a href="http://www.mulberryfieldsforever.com/">www.mulberryfieldsforever.com</a><br />
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C. L. Hoang was born and raised in South Vietnam and came to the United States in the 1970s. He graduated from the University of California, Berkeley, and earns his living as an electronic engineer, with eleven patents to his name to date. His debut novel, <i>Once upon a Mulberry Field</i>, a love story set at the height of the Vietnam War, has won multiple awards, including a Gold Medal (Historical Literature Fiction) in the 2014 Global Ebook Awards, a Grand Prize (Fiction) in the 2014 LuckyCinda Book Contest, an Honorable Mention in the Writer's Digest 22nd Annual Self-Published Book Awards (2014), and a nomination as a Finalist (Historical Fiction) in the 2014 National Indie Excellence Book Awards.<br />
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<b>What specific goals do you have for yourself as an author and how have you achieved those goals?</b><br />
<br />
My goal in writing <i>Once upon a Mulberry Field</i> was to share different perspectives and stories from various people, both Vietnamese and American, whose lives had been affected by the Vietnam War. Thus, many of those stories may prove of interest to such diverse audiences as American veterans who served in Vietnam during the war, their families and friends, Vietnamese immigrants who arrived in America after the war, as well as the baby boomers who came of age during the tumultuous sixties. The general themes of love, loss, and redemption may appeal to a female audience, and there may also be interest from history buffs or younger folks curious about that chapter in history.<br />
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To try and reach all those different audiences, I offered to give a talk about my book at as many venues as I could get access to: book club, library, church group, rotary club, spa resort, writer’s group etc. It was nerve-racking at first since I’m not a born public speaker, but it did get easier with time and practice. The ultimate reward that makes it all worthwhile is the direct, personal connection with my audiences.<br />
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Book awards, both regional and national, also serve to validate and highlight the quality of a book, especially when it comes to self-published works. In my case, they helped to open some doors for me that might otherwise have been off limits.<br />
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<b>What's the next step for you as an author? </b><br />
<br />
After <i>Once upon a Mulberry Field</i> was published on Valentine’s Day of 2014, the rest of the year was devoted to promoting the book to its intended audiences. That was a full-time effort that left little room for anything else, which made me realize just how much I missed my quiet writing time. So hopefully 2015 will be a year of rejuvenation for me, if you will, as I will try to scale back on my book marketing duties and reserve some time to write again. There are still many stories floating around in my head demanding to be told, and I would love to capture them for a second book that I hope won’t take six years to write!<br />
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<b>What advice do you have for authors who are just starting out?</b><br />
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Believe in your story with all your heart, and tell it in the absolute best way you can. Write, edit (with professional help), rewrite—until you start spinning around in circles! Then go out there and promote the daylight out of it, all the while remaining realistic about your marketing goals. Seize on any public speaking opportunity to share your story, no matter how uncomfortable you may feel (for it gets easier with practice). After all, who else can tell it better than you can, right? Enter book contests to get an idea how you stack up against the competition. Besides boosting your confidence, a book award can distinguish your work from the rest of the field and win you some good will—even potential new readers. Some contests also provide helpful commentaries from the judges. But most of all, stop and savor every small accomplishment along the way, and no matter what happens, never lose that sense of fulfillment already achieved just by finishing your book. Happy writing and best wishes with your publishing efforts!<br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-34273013194199623592014-11-29T10:04:00.000-08:002014-11-29T10:16:19.719-08:00Bookshelf Interview on Writing Native American Fiction<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqpB8ngv62EushzEtWVMinHB5B58W1S751WiECiYOuSvL1gOR6NaoC88P13UyIFGBpCUDs7WUY34M5z8hLG0PwYf54m1foM_EYtpPyS80c-SeL3fpqZl44cBaMtFt7dOxvClu6okaBZD8/s1600/east+county+magazine.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqpB8ngv62EushzEtWVMinHB5B58W1S751WiECiYOuSvL1gOR6NaoC88P13UyIFGBpCUDs7WUY34M5z8hLG0PwYf54m1foM_EYtpPyS80c-SeL3fpqZl44cBaMtFt7dOxvClu6okaBZD8/s320/east+county+magazine.jpg" /></a></div>Earlier this month, I did a radio interview at East County Magazine's <i>Bookshelf</i> program about my novel, <i>Favorite Daughter</i>, with advice for authors on writing historical fiction. Click on the link below to hear the interview:<br />
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<a href="http://eastcountymagazine.org/hear-our-interview-paula-margulies-author-books-native-american-themes">http://eastcountymagazine.org/hear-our-interview-paula-margulies-author-books-native-american-themes</a><br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-17999387235648446712014-11-07T12:00:00.000-08:002014-11-07T12:13:35.175-08:00How to Query a Book Publicist<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisI8o8rLHRcOqsAnr1L3wPlHxPWCdjFxWWqxEnr-bmkd86nFzG7g_WHfvCgIhkOw1YVVy6X_L4HD0jEiyHyzflKM1_wOxT-ntQTfkNTd67DOL9_0Bpqzkdvzcz6vy5mBt5yslRO_SHBzw/s1600/query+3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisI8o8rLHRcOqsAnr1L3wPlHxPWCdjFxWWqxEnr-bmkd86nFzG7g_WHfvCgIhkOw1YVVy6X_L4HD0jEiyHyzflKM1_wOxT-ntQTfkNTd67DOL9_0Bpqzkdvzcz6vy5mBt5yslRO_SHBzw/s200/query+3.jpg" /></a></div>When I first started offering publicity services for authors (many years ago), the winter months were often a slow time for me workwise. Now, with so many authors self-publishing, I receive more queries in the fall and winter than at any other time of year. <br />
<br />
To help authors get the best response with their queries, I’ve listed some general tips on the best way to approach a publicist.<br />
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<b>Do a little self-analysis first.</b> <br />
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Before you decide to contact a publicist, take a few moments to consider whether your book and your own personal platform are ready for the kind of promotional work that a publicist will do for you. <br />
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Has your book been professionally edited? Has the cover been professionally designed? Do you have a website and social media sites? Have you thought about who your readers are and where you can best reach them? What kind of platform do you have? If you don’t have a platform, are you in the process of creating one?<br />
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<b>Know what you’re looking for in the way of promotion and what you can afford.</b><br />
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If you have a platform and a book that has been professionally edited and is ready for distribution, your next step is to think about what kind of publicity you’re interested in pursuing. Some authors want to take their books on tour, others want media exposure, and some prefer online marketing. There is no right or wrong way for any author to promote, but those willing to do the most work to expose their books to their target audiences will make the most headway. If your budget is tight, that’s fine – know how much you’d like to spend, and then think about what you’d like to do within that budget framework. <br />
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<b>Query only when your work is ready.</b> <br />
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Even though I state on my website that I only work with authors whose books have been professionally edited, I still receive copies of books with typos, incorrect grammar, and significant writing flaws. The same goes for book covers – many of the samples sent to me have covers that have not been professionally designed. Please be sure your book is ready for publication before you send it to me for review. <br />
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<b>Put your best foot forward.</b><br />
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The email message you send or the telephone call you make to a publicist is often the first indication of what it will be like to work with you. I receive many email messages where the author requests info about pricing or types of promotion, but offers no information about his book or the type promotion he’s interested in.<br />
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Oftentimes, these email messages demand information with no introduction. Messages like: “Hi Paula, Can you send me your prices on publicity?” are not likely to receive a positive response. If you truly want my help, then help me know more by telling me a little about what kind of books you write, what kind of background you have as an author, and what you’re looking for in the way of promotion. <br />
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<b>Don’t send queries via Twitter and Facebook.<br />
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I’m surprised at how many authors will ask questions via social media, especially Twitter, about services and fees. Since we're only allowed 140 characters in a Twitter response, it’s difficult to answer questions in any kind of detail this way. If you’re serious about querying a publicist about publicity work, and/or if you have questions about the process, it’s probably best to email that person directly (you can reach me at paula@paulamargulies.com). <br />
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<b>What I like to see in a query:</b><br />
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1. The title and a brief description of the book.<br />
2. A brief summary of your background and experience as it relates to the book’s contents.<br />
3. A brief statement of what you’re looking for in the way of publicity.<br />
4. A sentence indicating whether the book will be traditionally or self-published and expected publication date.<br />
5. If self-published, a sentence indicating whether the book has been professionally edited and designed/formatted and who has done that work for you.<br />
6. For a book that is already published, a link to its Amazon page, website, or other retail site, so I can easily access that info.<br />
7. Your full name and contact information, including email address and telephone number in case I would like to reach you by phone. <br />
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<b>And here’s what not to include in your query:</b><br />
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1. Don’t attach a full manuscript. I may not represent the type of book you’ve written and even if I do, I generally don’t print out books sent to me by email. <br />
2. Don’t tell me how much your friends and family loved the book or that others have deemed it a potential bestseller. <br />
3. Don’t include pages of testimonials or blurbs from others about the book. A simple description or brief list of who has offered to blurb the book will suffice. <br />
4. Don’t try to negotiate some type of commission structure for payment; most publicists charge a monthly retainer or an hourly rate for their services and do not work on commission. It’s best to wait until the publicist agrees to take you on before discussing payment options. <br />
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The majority of book publicists have websites with information about the types of services they provide, and specific advice as to what they’d like you to include when you send a query. It’s best to check the website first and follow the individual publicist’s requirements as you put your query together. <br />
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Finally, be patient with us if we don’t get back to you right away – sometimes we’re on deadline for current clients, traveling, or busy with other issues, so it can take a few days to respond. <br />
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As always, if you have any questions about what I’ve listed here, or about the query process in general, feel free to contact me at paula@paulamargulies.com. Happy querying! Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-68583852817550341712014-09-01T18:51:00.000-07:002014-09-01T20:03:41.044-07:00Locating Your Tribe: Where to Find Readers for Your Books<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4Jmfu5IDK2V5qndkEJAOKvaege75ZSE-3b2BCpGXTnAQGXwoJfqqxE-olSsxHDEPX3454gZ-KqveKXplvcYeUPazOcqejgsL_ZsqQNgPxpq0Twapl7y8NVW2JUBIJhF6iJs9gD2lrdt0/s1600/Barona+powwowpic1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4Jmfu5IDK2V5qndkEJAOKvaege75ZSE-3b2BCpGXTnAQGXwoJfqqxE-olSsxHDEPX3454gZ-KqveKXplvcYeUPazOcqejgsL_ZsqQNgPxpq0Twapl7y8NVW2JUBIJhF6iJs9gD2lrdt0/s200/Barona+powwowpic1.jpg" /></a></div>First, a happy Labor Day to all of the hardworking readers and authors out there who got to enjoy a much needed day of rest (I know I sure needed one!). <br />
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I just returned home from a three-day weekend at the Barona Indian Reservation, where I sold copies of my books <i>Favorite Daughter, Part One</i>; <i>Face Value: Collected Stories</i>; and <i>Coyote Heart</i>. Before I discuss the powwow, please know that I am not Native American by heritage. I discovered the world of powwows when I wrote my first novel, <i>Coyote Heart</i>, which is a contemporary love story about a married woman who falls in love with a man from the Pala Indian Reservation here in San Diego. <br />
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When I was promoting the first edition of <i>Coyote Heart</i> (which was agented and traditionally published by a small press back in 2009), I discovered that there was a core group of readers here in San Diego County who were interested in Native American fiction. I learned this fact by getting out and doing book signings at local bookstores and libraries (there were still a lot of bookstores around at that time, so I was lucky to be able to do a four–state signing tour with the book). <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAPXUiYdkCv1SpuOAu76KhTlEKS-CjPdRDjaEXamzylRYw0XYBJS3xkPB5jRgI1k5k-Y3H8y_p9S7gYkk-ltmtb2KRnC3OYvn8LdSDYpcQJ-hReq3WkTqRE5iFgqyp6lh-LcxuEkgXaC8/s1600/Barona+powwowpic.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAPXUiYdkCv1SpuOAu76KhTlEKS-CjPdRDjaEXamzylRYw0XYBJS3xkPB5jRgI1k5k-Y3H8y_p9S7gYkk-ltmtb2KRnC3OYvn8LdSDYpcQJ-hReq3WkTqRE5iFgqyp6lh-LcxuEkgXaC8/s200/Barona+powwowpic.jpg" /></a></div>After realizing that readers enjoyed the regional and/or native elements of <i>Coyote Heart</i>, I decided to see what it would be like to be a vendor at a number of local Native American gatherings (remember, I just had the one book, <i>Coyote Heart</i>, to sell) and rented booth space at powwows at San Luis Rey, Pala, Barona, Pechanga, Balboa Park, and Sycuan the summer after the book was released. As a result, I was able to meet a number of powwow attendees (both tribal members and local readers) who liked that <i>Coyote Heart</i> was about the Indian tribes here in San Diego (this was especially true of the Luiseno and Cupa readers who were familiar with the Pala Reservation). I sold a lot of copies of <i>Coyote Heart </i>that first summer, and then attended a string of powwows during the following summer, where I ran into many of my former readers who wanted to know when I would have another book out. <br />
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Much happened after those first powwow appearances – I hired a publishing attorney and got the rights back to <i>Coyote Heart</i>, which I rewrote as a second edition. I self-published the new edition of <i>Coyote Heart</i>, along with a collection of short stories I had written during 2001 – 2007, called <i>Face Value: Collected Stories</i>. I published both books in January, 2014, and then completed the final draft of part one of my historical novel about Pocahontas, <i>Favorite Daughter</i>. <br />
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I published <i>Favorite Daughter, Part One</i> in July of this year, which was, unfortunately, past the registration dates for a number of summer powwows held here in San Diego. But even though it was late in the game, I signed up for the Barona powwow, which took place this past weekend, and sold all three of my books there. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfLUCbTAN3-9hURxkQQJIttWljyJiiBIwK3rGCaG3ELsElv8wCSrNTbCtDcpRvC0rlsfW2zJDSAZ6tp_nC89827DUIe-GOmyvjfW4BhrtUGn8vlBD0gmUqXNLyojjEMMT6SI36VR6r_98/s1600/Barona+powwowpic3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfLUCbTAN3-9hURxkQQJIttWljyJiiBIwK3rGCaG3ELsElv8wCSrNTbCtDcpRvC0rlsfW2zJDSAZ6tp_nC89827DUIe-GOmyvjfW4BhrtUGn8vlBD0gmUqXNLyojjEMMT6SI36VR6r_98/s200/Barona+powwowpic3.jpg" /></a></div>It was unusually hot and windy all three days, and the long hours of setting up, selling books, and then tearing down the booth every evening was tiring. But what a treat it was smell the scent of sage again, to view the gorgeous regalia and intricate footwork of the swirling fancy dancers, and listen to the hypnotic and soothing drumming and singing. Best of all, I ran into a number of my former powwow readers, who expressed great delight at seeing me there and who were happy to know that I had written some new books that they could buy. <br />
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I sold a lot of books this weekend (surprisingly, my first book, <i>Coyote Heart</i>, was still popular – it outsold the new book, <i>Favorite Daughter</i>). And what I learned was that once you’ve developed a core group of readers, they will stay with you, even if it takes years to produce another book. <br />
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So, my answer those who ask “How do I find readers?” is that in addition to all the promotional work you do online, you might also want to get out there where readers of the type of books you write congregate – whether it be at fantasy conventions, medieval fairs, children’s plays, young adult library events, mystery theater gatherings, professional meetings, historical reenactments, street festivals, or even regular book signings – and talk to them. Ask them what they like to read and listen to their answers. Tell them about your book and offer to sign copies for themselves and their friends and families. Most of all, treat them as members of a very special family – your tribe, if you will. They will buy from you, they will remember you, and, most important of all, they will be there when you’re ready to tell them about your newest publishing adventure. <br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-49246126360989034822014-07-22T22:46:00.003-07:002014-07-29T22:35:52.824-07:00What Your First Conversation with a Publicist Might Look Like<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUZDv7xSS-Cr71AG4R0QJRKOJt95x7RvS0XMYPnzjfBAxqWz4DAemyNbv_jIDD50KzKbj0INPiUMmzE09LP-Cl3c1OBBpAtRoJV6tYWCRzZmvt2ZNanPIyGYh4rtOiXun8nlthKg5rxtE/s1600/alice-hookah.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUZDv7xSS-Cr71AG4R0QJRKOJt95x7RvS0XMYPnzjfBAxqWz4DAemyNbv_jIDD50KzKbj0INPiUMmzE09LP-Cl3c1OBBpAtRoJV6tYWCRzZmvt2ZNanPIyGYh4rtOiXun8nlthKg5rxtE/s200/alice-hookah.png" /></a></div>For those who've never spoken with a publicist and wonder what the initial conversation might be like, I've compiled the list below of the items we typically discuss when authors contact me about their books (note: these will vary depending on the type of book and the individual needs of the author). I always ask for a copy of the book to read first, so we usually won’t have this conversation until after I’ve finished reading.<br />
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<b>1) Editing and Cover Art</b><br />
I'm a stickler for books that have been professionally edited, and even though I specify that on my website, I'm often sent books that contain typos and grammatical mistakes or suffer from general writing problems. These are often easy fixes in the hands of professional editors, but many authors choose to skip this step in the publishing process. More often than not, authors will swear that their books have been edited (by multiple people, as one author recently claimed). But in most cases, authors assume that having a few beta readers (i.e., friends and relatives) review the book is enough to fix any editing errors the book might contain. Sadly, these are books I usually have to turn down, mainly because I cannot send them to reviewers, booksellers, bloggers, news editors, or reporters - the grammatical or typographical errors would not get past these folks, whose business is correct writing. <br />
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Similarly, the cover art is so crucial to selling indie books these days, that I will usually urge the client to consider a re-do if the cover seems overly homespun or inappropriate for its audience. If either the cover or the editing seems lacking, I'll discuss options for getting those issues taken care of before moving forward with publicity for the book. <br />
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<b>2) Platform</b><br />
I like to find out as much as I can about potential clients, so if the client's book is ready for publication, we’ll usually discuss platform first, including education, work experience, publications, awards, teaching experience, celebrity status, or anything else that can help me know how to best position the author and his book to the media, reviewers, booksellers, readers, etc. We’ll also discuss personal branding strategies and any other marketing efforts that an author has made that might be relevant to the selling of the book. <br />
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<b>3) Genre/Audience</b><br />
I also like to discuss genre, if relevant, and possible target audiences for the book, including different types of readers, tangential or secondary audiences, and content or themes that might be newsworthy or resonate with different groups.<br />
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<b>4) Outreach/Appearances</b><br />
We’ll discuss what areas are possible options for promoting the book, including book launches, outreach to bloggers and blog tours, personal appearances (bookstores/libraries/professional venues, etc.), conference appearances, university and corporate speaking engagements, general media, and targeted media, including written articles, social media, web and blog sites, etc. <br />
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<b>5) Social Media</b><br />
I like to go over the various social media outlets out there and discuss which might be best for authors to target so that they have a social media presence to tap into once the book is released. For those who are new to social media, I usually recommend working on building a presence on Twitter, Facebook, and Goodreads as soon as possible, and also suggest that they consider developing relationships with readers via regular blog posts on their websites and blogs. <br />
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<b>6) Beta Readers/Giveaways</b><br />
It’s important to think about generating reviews both before a book launches and immediately afterward, so I’ll usually recommend reaching out to beta readers and using the giveaway features offered on sites like Goodreads and those who host blog tours. <br />
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<b>7) Contests and Reviews</b><br />
Entering contests and submitting the book to review sites is an important part of publicity, because winning awards and receiving reviews are good reasons to issue press releases once a book is launched. There is also some initial PR to consider, such as creating a general press release to be used for media and blogger queries, and getting that release up on the newswires. I’ll usually discuss how this might affect the book’s release date, along with the timing for certain PR activities (including pre-release activities, such as getting the press release written, getting a Q&A sheet formatted, gathering book cover and author photos, etc.).<br />
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<b>8) Publicity Budget</b><br />
I usually discuss my fees and what the potential client has in mind for a budget, along with items like initial deposits, how invoicing works, the duration of the publicity campaign, and what to expect for the amount of work the client is interested in having me do for his book. <br />
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<b>9) Other Items to Include in Budget</b> <br />
I usually suggest that in addition to all the options listed above, authors should also be sure to budget for the following:<br />
- cover design<br />
- professional editing<br />
- formatting (mobi/ebook files and pdf/print files)<br />
- uploading to distribution sites like Amazon, Createspace, Smashwords, Draft to Digital, etc. (for those not familiar with the process or those who prefer to have someone else do it)<br />
- printed copies of the book (for giveaways, contests, reviewers, book signings, appearances, etc.)<br />
- promotional giveaway tools (bookmarks, posters, etc. – Vista Print is an inexpensive way to go for these items)<br />
- postage (for mailing print copies to reviewers, giveaway recipients, contests, etc.)<br />
- travel (if appearances are part of the author’s promotional plans)<br />
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<b>11) Schedule</b><br />
I also recommend deciding on a publicity budget and then prioritizing what the client would like me to do. If he wants a book tour, I’ll suggest making a list of dates, times, cities, etc., so I know where/when to focus those efforts. Also, I’ll ask clients to list any times when they will not be available for interviews, travel, and/or email communication. <br />
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<b>12) Photos, Bio, and Book Cover Art</b><br />
When we’re ready to get started, I’ll ask for jpgs of the author’s headshot (hopefully shot by a professional photographer) and the book front cover art, along with any biographical info the author can provide. Also, if he has any other descriptive text he can share (back cover copy with book description, blurbs, etc.), those are helpful for me to have on file.<br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-59679914333756819032014-06-07T10:23:00.003-07:002014-06-07T10:46:07.005-07:00As the Publishing Industry Changes, So Does the Way We Promote Books<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmboIxLOq6aPC9FQIjgIdrrtAZKLHQFV8MX4VyGVrr6vH1tgfSrlYnrVezE0ZnKBpNc0AHaAdP4qlF1iOiZgSfmS4RxVReIKKBzWiMZVVXupzZRGIxUf4KCKL0Oet6r8j5cWJPtIGwzM/s1600/0328131026a.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQmboIxLOq6aPC9FQIjgIdrrtAZKLHQFV8MX4VyGVrr6vH1tgfSrlYnrVezE0ZnKBpNc0AHaAdP4qlF1iOiZgSfmS4RxVReIKKBzWiMZVVXupzZRGIxUf4KCKL0Oet6r8j5cWJPtIGwzM/s200/0328131026a.jpg" /></a></div>As a PR professional who’s been working in the book publicity business for a number of years, I’ve watched the industry go through some major changes. And as the industry has changed, so has the way we market books. <br />
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But what's different now? Well, for one thing, authors who self-publish their work must hire professionals, particularly cover designers, editors, and formatting specialists, to help ensure that what they put out is a quality product. Some authors choose to perform these tasks themselves, but doing so is risky. Unless they’re experts in all these arenas (which is rare), the end product may be viewed by readers as low quality, and sales may suffer.<br />
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Even our concept of platform has changed. Where in the past, platform was dictated by the size of the audience an author could bring to his work based on celebrity status, experience, or expertise, now it is heavily influenced by the number of books an author has published and the size of his online presence.<br />
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Authors are finding that certain genres, including erotica and fantasy, seem to have an easier time finding an audience, while others, like traditional and literary fiction, sometimes struggle. Manipulating pricing is crucial, as authors lower and raise price points to help move online sales rankings, and new methods of packaging books, including bundling and box sets, have become commonplace. Authors are learning that they must continue to write new books in order to be known, and consumer familiarity with technology is opening the door to concepts like interactive books, apps, and online access for readers. <br />
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As the industry has changed, so have the channels for distribution. Brick and mortar stores have been replaced by online brokers, making the Internet the primary book sales and event channel. Authors are replacing book signings with blog tours and partnering with other authors online to bundle their work and cross-promote. <br />
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Finding readers has become one of the biggest challenges, as the sheer numbers of authors, along with the noise that readers face, makes it difficult for authors to create an audience. Many authors have found themselves relying less on traditional media and more on social media and word-of-mouth promotion, as access to readers becomes more relationship-oriented. <br />
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If the industry is changing, does that mean that the way we promote books has changed, as well? Absolutely. As authors create more books, they realize that being able to build their own brand, connect with readers, and get the word out about their work is all-important, and sometimes more difficult, than ever.<br />
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And what are publicists doing now for their authors given the industry changes? Well, in my own practice, I’m seeing changes in the services I offer authors. In addition to writing press releases and getting them on the newswires, I’m helping my clients find bloggers who are willing to feature their books in the form of interviews or reviews on their blog sites. I’m doing a lot of work with online media outlets to create buzz and helping with branding and identity by pinpointing what is unique about an author’s work. I’m also helping my clients to reach their target audiences by identifying niche markets and working to create exposure opportunities, including submitting written articles to targeted print and online publications, booking presentations, and setting up appearances at select venues and events. <br />
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For some of my clients, especially those who feel that exposure via traditional media is less important, I’m working to help them to reach out to readers via review sites, blog sites, social media, and online reader sites. Even so, I still feel it’s important for authors to connect with their readers in as many ways as possible, and that includes face-to-face meetings at book signings, launch events, private readings, presentations, and other author appearances. <br />
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The bottom line is that even though the publishing environment has changed, there are now more promotional options than ever for authors who wish to connect with readers. And the more of these options that authors are willing to explore, the more likely it is that they will be successful in finding an audience for their work.<br />
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What are you doing to get the word out about your book?<br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-4926857390572823262014-05-27T17:24:00.000-07:002014-05-29T17:04:17.214-07:00Farewell to This Semester’s Grossmont College Students<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC3vxYA_3LeHj_CBAxDFkg6qylcSJHLwFxJsKrZI-XkwLHywimdyVNaSUluBObLwtQ-VxgxHSPKENnZLlOOAY3EqdTJsVpKV23Zkx5KRbfc0Vu4WQw9A50gpYEHHpcMdUZ0XNd8qaRO1Y/s1600/Sasha+homerunMar+2014.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC3vxYA_3LeHj_CBAxDFkg6qylcSJHLwFxJsKrZI-XkwLHywimdyVNaSUluBObLwtQ-VxgxHSPKENnZLlOOAY3EqdTJsVpKV23Zkx5KRbfc0Vu4WQw9A50gpYEHHpcMdUZ0XNd8qaRO1Y/s200/Sasha+homerunMar+2014.jpeg" /></a></div>My daughter, as many of you know, is a college softball player at Sacramento State. As a softball mom of many years, I can testify that there is nothing more entertaining than the girls' cheers during the games. I won’t repeat all of them (many involve singing and rhythmic hand-clapping, along with a few amusing nicknames), but there is one cheer, in particular, that has always struck me as interesting. It’s the one where a player calls out to another player, “I see you, (Other Player’s Name here).” The girls do this whether the player has done something meaningful or not; it appears to be a term of endearment, as well as encouragement, and has always struck me as being particularly powerful.<br />
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At first, I wasn’t sure what this cheer meant. Does it mean that the player calling out is watching all the great plays the other player performs? Or is it an acknowledgement of the other player’s value on the team, a way of stating recognition – in other words, if I say “I see you,” it means that I am acknowledging that you are important and that you are worthy of being here. <br />
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I’ve thought about this cheer as I’ve been getting ready to turn in grades for the classes I teach. As some of you know, in addition to working as a publicist, I also teach business and marketing classes at Grossmont College, one of the many local community colleges here in San Diego. I enjoy teaching for a number of reasons – it forces me to stay up-to-date on what’s happening in the world of PR and business, it allows me to give back by sharing with others what I’ve learned over the years, and it gets me out of the office a couple of afternoons a week, which is good for someone whose main job requires many hours of keeping her butt in the chair.<br />
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But one of the best aspects of college teaching is the awesome students I meet. This year’s batch is no exception. I taught two classes this semester – a Marketing class and an Introduction to Business course. Although I had a few students who decided to take both courses (gluttons for punishment, some might say), the two classes couldn’t have been more different.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp_Zoom97C_mFoQjrlp8Ydc42vuG5NoX37e1FxYTv5IdftXRs_7fX5kzBmP7DaLppTiZ8J3ktWwCHmzaSEHzp44ad2NqoCXRsFrQb53nFc3uCyAPfWnyEfujDxuKXY59L1vU3T-K7qYIE/s1600/Grossmont+students+crop.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp_Zoom97C_mFoQjrlp8Ydc42vuG5NoX37e1FxYTv5IdftXRs_7fX5kzBmP7DaLppTiZ8J3ktWwCHmzaSEHzp44ad2NqoCXRsFrQb53nFc3uCyAPfWnyEfujDxuKXY59L1vU3T-K7qYIE/s200/Grossmont+students+crop.jpg" /></a></div>My Marketing students were a boisterous, outgoing, and expressive lot. A few of them were downright opinionated, but in a good way – they had thoughts about the government, the world of business, and the education system in general (as well as their experience at Grossmont College in particular), and they enjoyed sharing those views, quite frequently. A few expressed observations about my teaching style (one fellow thought I gave too many reminders about assignments, tests, etc.), while others stayed after class to share struggles they were experiencing with their families, significant others, or the jobs they held. No matter what they chose to disclose, I enjoyed talking with them; their perspectives have enriched my own in ways they can’t imagine. <br />
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My Intro to Business students were different – quiet, thoughtful, and in some cases, analytical. Many of them were first-year students in college, and a few of them were trying to manage their own businesses while they took classes at Grossmont. These students had a softer, gentler approach to life than their Marketing colleagues. Many of the Intro to Business students rarely made a sound, and a good number of them spoke up in class only when called upon or when forced to interact in groups. <br />
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I love both types of students – the boisterous go-getters, who demand attention and repay those who give it to them with witty observations, humor, and a general joie de vivre that is a pleasure to be around, and the quiet ones, who defer to their peers in class, but always answer questions thoughtfully and with great insight when asked. Both of these classes were pleasures to teach this semester, and I will miss all of these students more than they will know. <br />
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So, to this semester’s Marketing students, I say bon voyage, and thank you for an entertaining and lively semester. I won’t forget you.<br />
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And to my Intro to Business students, I say thank you for teaching me that not all of the learners in this world are outgoing speakers. Some prefer to sit quietly and listen, and that is a great skill that many of us will never master. I see you, Business students.<br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-81224278616365399522014-02-07T12:27:00.002-08:002014-02-08T10:25:49.953-08:006 Great Video Resources to Help You Market Your Books<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiAfoW3PT6SoMnG4FI3lU00hwIU5gLn_cDUThCbOSwlrBIa4cS5F-WRtxCTUFVXmwHcOeHVhSAFvJtyanzed4GcBTP4f0_VFLm56ESgvmfhgoSDIgE2cxMrE89XMxhPaOa_s2I6LxXrwU/s1600/youtube_logo.jpg" imageanchor="1" ><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiAfoW3PT6SoMnG4FI3lU00hwIU5gLn_cDUThCbOSwlrBIa4cS5F-WRtxCTUFVXmwHcOeHVhSAFvJtyanzed4GcBTP4f0_VFLm56ESgvmfhgoSDIgE2cxMrE89XMxhPaOa_s2I6LxXrwU/s200/youtube_logo.jpg" /></a>In addition to my work as a book publicist, I also teach classes on business communications, marketing, and publicity at some of our local community colleges here in San Diego. <br />
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One of the best resources I've found for helping students understand marketing and publicity concepts is video. I show a lot of videos in my classes because a) there are so many good ones out there with great information, b) they're interesting and fun to watch c) my students love them (also, I think they give the students a break from hearing me speak in class). <br />
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Here are six of my favorite videos on marketing and promotion. The speakers in these videos offer strategies and tips that are good not only for students and business owners, but also for authors who are looking for ideas on how to promote themselves and their books. <br />
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1) <a href="http://www.youtube.com/watch?v=6kaMmKAYHs0">22 Brilliant Social Media Marketing Tips</a> by Ryan Moore<br />
This is a great overview of ways to use social media to sell products and ideas. I like the way Ryan presents his concepts in an easy and memorable format. An example of a great tip from this video: Give people what they want, by providing a simple answer to a simple question. Brilliant!<br />
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2) <a href="http://www.youtube.com/watch?v=ovh4SjBZ75c">Ask Jay: 10 Tips Every Marketer Should Know</a> by Jay Adelson and Nigel Dessau<br />
I love entrepreneur Jay Adelson's video series on how to start a business, and I use many of his videos in both my Marketing and Intro to Business classes. Jay's advice is honest and useful, mainly because it's based on his own experience as a successful start-up business owner. In this video, Jay brings in his company's marketing guru, Nigel Dessau, to share advice on how to market products and services. My favorite tip from Nigel: Don't do it all at once. (One caveat: there are sponsor ads in Jay's videos, so be prepared to either sit through them or move your cursor forward when they appear.)<br />
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3) <a href="http://www.youtube.com/watch?v=Hzgzim5m7oU">The Power of Words</a> by Andrea Gardner<br />
I use this poignant and moving video/fable in my Business Communications classes to illustrate how much more powerful our messages are when we use words that touch human emotions.<br />
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4) <a href="http://www.youtube.com/watch?v=cPY8NJdJWLY">How Do You Get Free Publicity for Your Business?</a> by Kiyla Fennell<br />
I like the straightforward and accurate information business expert Kiyla Fennell shares in this six step video. The ideas she lists (like defining what you're an expert on and using customer testimonials), are simple, but effective. <br />
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5) <a href="http://www.youtube.com/watch?v=gtqyFXOCnYQ ">Selling Your Idea, Not Just Your Product</a> by Aaron Ross<br />
This short video provides some good food for thought for authors. Customers (in an author's case, readers) want to learn from us, so Aaron asks us to focus on defining and sharing the ideas we're selling, rather than the product itself. <br />
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6) <a href="http://www.youtube.com/watch?v=0CLNCd2XWgo">How to Create a Brand & Find Your Voice</a> by Marie Forleo<br />
Viewers love Marie's high-energy and entertaining videos on how to market and sell just about anything. In this video, she provides four strategies on how to be original in your promotional message, including challenging yourself to state one idea five different ways and telling your own stories. <br />
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Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-77751552605139366152014-01-23T10:06:00.001-08:002014-01-23T13:12:32.651-08:00What I've Learned about Being a Hybrid Author<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfxZmDICbbL4MgNqTTITOkDsl6eaRx2qNz_aT64GG6iVS1g-ijL56BEJLnfoLWpmH0GNyYkS3mmL0_E_GsYJkrsoEGfazSt3yJCujVptUtuYPMMfwE-F4GgB6O-GTRpxzapVxDhmx3ZBQ/s1600/Coyote+Heart+-+CoverFINAL.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfxZmDICbbL4MgNqTTITOkDsl6eaRx2qNz_aT64GG6iVS1g-ijL56BEJLnfoLWpmH0GNyYkS3mmL0_E_GsYJkrsoEGfazSt3yJCujVptUtuYPMMfwE-F4GgB6O-GTRpxzapVxDhmx3ZBQ/s200/Coyote+Heart+-+CoverFINAL.jpg" /></a></div><i>He who would do great things should not attempt them all alone. ~ Native American Proverb, Seneca</i><br />
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Yes, I’m both a book publicist and an author. And back in 2005, when I was lucky enough to be represented by an agent and, later, have my first novel, <i>Coyote Heart</i>, accepted by a small press, I was overjoyed. <br />
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My first years of being traditionally published were good ones. I traveled to four different states promoting the book at bookstores, libraries, festivals, fairs, writing conferences (where I spoke, on occasion) and, since the book had a Native American theme, at local pow-wows and regional gatherings. <br />
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After a few years, since I was busy with my book publicity business and college teaching (along with helping both of my kids with applications, recruiting, and move-ins at their respective colleges), I left more of the marketing to the publisher and focused on writing my second novel, <i>Favorite Daughter</i> (part one of which will be released later this year). <br />
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Flash forward nine years later, and the publishing world had shifted its focus. Many brick-and-mortar bookstores closed their doors, the publishing giants capitulated and stuck their toes in the ebook waters, and a number of authors, including me, decided that being traditionally published was no longer the only way to go. <br />
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In 2013, I hired an attorney and was able to obtain the rights back to my first novel. And I decided to self-publish a collection of short stories that I had written many years ago. <br />
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But that isn’t the end of the story - once I decided to self-publish my short story collection, <i>Face Value: Collected Stories</i> (and the second edition of <i>Coyote Heart</i>), I was faced with the decisions all self-published authors encounter.<br />
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Here’s what I’ve learned as a hybrid author:<br />
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<b>1. If you’re self-publishing, it’s worth every penny to hire professionals to do your editing, formatting, cover design, and (for first-timers) uploading. </b><br />
When I began the process of putting <i>Coyote Heart</i> out after regaining the publishing rights, the first task was having a professional editor scrub it so I could reissue it as a true second edition. In addition to giving it an overall grammatical proof, the editor I hired, Carol Newman Cronin, deleted entire paragraphs and whittled sentences down to their tightest form. I also hired cover designer Troy O’Brien, who (bless his soul) was infinitely patient with me and sent numerous proof copies, along with making uncountable tweaks and design changes, until the cover layout was just right. And my formatter, author and artist Bridget Chicoine, spent many days designing section marker motifs, adjusting spacing, and making improvements to the layout until we had a final version we could both be proud of. I purchased ISBNs and asked Devin Whipple and Moana Evans to help me upload the books to Amazon, Barnes & Noble Nook, and other sites. <br />
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And, yes, I could have done all of this myself. But I view the people I hired – my editor, my cover designer, my formatter, my uploading gurus – as experts in their fields. I relied on them to guide me in making decisions in all of these areas and deferred to their judgments when I wasn’t sure which decision was best. And I feel blessed to have had their expertise and guidance to rely on. <br />
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<b>2. There are a lot of distribution options for self-published authors. If you’re not sure where to place your book, let the experts guide you.</b><br />
Deciding where to place the book online involved a lot of decisions I didn’t have to make as a traditionally published author. In its first iteration, <i>Coyote Heart </i>was marketed primarily as a print publication and distributed through Ingram and Lightning Source. I was able to help my traditional publisher by putting together a marketing plan for the small press department at Barnes & Noble, so we could get distribution through its stores, and I also helped him to eventually distribute the book in ebook format. <br />
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But after regaining rights to the book, I had to decide if the second edition would go the same route. After examining the different options offered by Createspace and Lightning Source, I decided to go with Createspace. Similarly, I had to decide where to place the ebook versions of the novel. There are many options and choosing which to go with was, at first, a little daunting. Luckily, Moana and Devin were both there to guide me through that process, helping me to place the book with the right online sources (Amazon, Barnes & Noble, draft2digital, etc.), to get it to my target audience. <br />
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<b>3. Every author has a different reason for writing a book and should market accordingly. </b><br />
Deciding who my readers were and how to list the book were important decisions. The publisher for the first edition of <i>Coyote Heart</i> had relied on me to do the majority of the marketing, so I was able to learn quite a bit about where to place it and who its likely readers would be. I also discovered where it sold well, where it was least likely to sell, and where I might consider other options for it, which has helped me to make decisions about how to promote this second edition. <br />
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But unlike many other authors, my goal as a writer is not to sell so many books that I can quit my day job. I like my day job. My writing goals are to create stories that others will (hopefully) find interesting and beautiful and to improve my craft as I continue to write. I enjoy the learning process, as well as the writing process (and now, the process of self-publishing), but the primary purpose behind my writing will always be to simply create and explore, as I see fit.<br />
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<b>4. The best way to sell a book is to write a good book.</b><br />
Enough said. <br />
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<b>5. And an even better way to sell a book is to write more books. </b><br />
Readers who like books by certain authors want more of them, and the sheer volume of self-published books out there has turned selling books into something of a numbers game. So, the more the merrier – I plan to keep writing and continue to learn and grow as an author. But how and when I do it is up to me. This is one of the many perks of being self-published: the only pressure to produce is what you place on yourself – you can crank out a book a week, if that’s your style, or spend years dabbling with different story ideas. It’s up to you (which goes back to point #3 – how much you produce depends on your reasons for writing). And that part I really, really like. <br />
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Links: <i><a href="http://www.amazon.com/Coyote-Heart-Second-Edition-Margulies-ebook/dp/B00HRF3UMG/ref=sr_1_2?ie=UTF8&qid=1389237408&sr=8-2&keywords=coyote+heart+paula+margulies">Coyote Heart</a></i>, <i><a href="http://www.amazon.com/Face-Value-Collected-Paula-Margulies-ebook/dp/B00HTNVF9Q/ref=sr_1_1?ie=UTF8&qid=1389652892&sr=8-1&keywords=face+value+paula+margulies">Face Value: Collected Stories</a></i><br />
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com2tag:blogger.com,1999:blog-2895496523408216304.post-59479331251639653722014-01-04T12:07:00.000-08:002014-01-23T13:11:41.031-08:00Book Promotion and the Spirit of Giving<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT0FXIrrAzd9QMVE3K6PsefLaQpUonmcf6dqrus8KBjWqcfSp7Cmy3WF4Lt4Mi_PaTrUBpKqmZkefVOG8SDH7XkXV96Jl_7rvB_1qiiWlOtzPWgpufaRNHOe7SsFvp9XJRn0TNnOVJV6w/s1600/little+buddha+crop.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT0FXIrrAzd9QMVE3K6PsefLaQpUonmcf6dqrus8KBjWqcfSp7Cmy3WF4Lt4Mi_PaTrUBpKqmZkefVOG8SDH7XkXV96Jl_7rvB_1qiiWlOtzPWgpufaRNHOe7SsFvp9XJRn0TNnOVJV6w/s200/little+buddha+crop.jpg" /></a></div><b>Your work is to discover your world and then, with all your heart, give yourself to it. <br />
- Buddha</b><br />
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As a publicist and an author who is in the process of publishing three books of my own this year, I understand the dilemma writers face when it comes to finding the time and energy to promote their work. Marketing and promotion can be especially difficult for authors because many of us (and, yes, I include myself here) don’t feel comfortable blowing our own horns. The act of writing is oftentimes a very personal and private one, which can make promoting the resulting work something of an anomaly – we spend months, and even years, alone, focused on the act of creating, and then we have to switch gears and become megaphones for the words we’ve produced. <br />
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For many writers, that switch can be jarring. I field calls from authors every day who want to get their books noticed, but have trouble facing the idea of being center stage. Many authors chose to forgo promotion altogether, oftentimes because of time commitments and costs, but also because it’s difficult to be suddenly focused on themselves (which an author platform requires) in a public way. <br />
I try to help authors adjust to the idea of being more public with their work through my book publicity services, but also through guiding them to accept that the only way their books will be read is if readers know about them. Authors understand this concept, but it isn’t always an easy idea to embrace, especially for those who are introverted or truly shy.<br />
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One suggestion I have for clients who resist being in the public eye is to consider the process of promoting as more of an experience of giving, rather than one of blatant self-promotion. If we authors can view promotional activities as opportunities to share our ideas, our beliefs, and our writing, then we are no longer self-promoting; we’re giving, in the truest sense of the word. <br />
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This ability to give can be difficult for some – in our culture, giving is often not easy. Many of us see ourselves as wanting or not having enough and, therefore, not in a position to give to others. But I believe that we always have something to offer others, and authors are especially blessed with much to share. We have our words, our books, our thoughts, our experiences as writers, and even our experiences as promoters, to provide to the world. And having so much to share is an indication of how lucky we are to not only write, but to give back to others -- in the form of stories and nonfiction writing -- our sense of what it means to experience life. <br />
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And the funny thing is that the more we give, the more we seem to have. There is something magical in the act of giving; true generosity can bring about great feelings of openness, along with the satisfaction that comes from witnessing the resulting happiness others feel as recipients of our gifts. And the more we share, the more others – readers – know about us, which benefits us in ways that are monetary, yes, but also personally fulfilling.<br />
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So, I recommend to any writer out there who cringes at the thought of doing book signings and blog tours, giving media interviews, or pursuing relationships via social networking, to think about it in a different way. If we approach the process of publicity as one where we are sharing our thoughts, our books, and, yes, ourselves, with others, we do so in the spirit of giving. And when we willingly share with others, we often find that the true benefactors of our generosity are ourselves.Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com4tag:blogger.com,1999:blog-2895496523408216304.post-77573462849714664772013-11-11T09:07:00.000-08:002013-11-11T09:54:51.901-08:00Ten Tips on Using Social Media to Promote Your Books<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfGjwUUJoU_crgFtrun1jlfShI_oJ6Iu1qeYFgMIr0Y_i1uH2IWY0vQvT98uQoZ7ysDRn41W2UEpMkrccGeImI-9RFrWtXqmJoaNdZxiHaR6eRWhZ1PoI968TJRBPRiJ1520UU1Eujm7I/s1600/twitter+bird+2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfGjwUUJoU_crgFtrun1jlfShI_oJ6Iu1qeYFgMIr0Y_i1uH2IWY0vQvT98uQoZ7ysDRn41W2UEpMkrccGeImI-9RFrWtXqmJoaNdZxiHaR6eRWhZ1PoI968TJRBPRiJ1520UU1Eujm7I/s320/twitter+bird+2.jpg" /></a></div>Many of my clients are stumped by the social media aspect of marketing their books. They understand that establishing a strong social media presence is important, but a good number of them avoid it because it appears time-consuming and somewhat daunting.<br />
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But creating an effective social media marketing strategy doesn’t have to be difficult. I recommend that authors focus on sites that will give them the most bang for their time and effort. Rather than attempting to establish a presence on all sites, it’s better to start with two or three of them. For those new to social media, I usually recommend beginning with Facebook, Twitter, and Goodreads, and building a presence on those sites first before expanding to others. <br />
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As far as what to post on a site, the most important concept to understand is why readers use social media in the first place. Most people don’t visit social media sites in order to be sold goods and services; they’re there to connect with others and to learn about topics that interest them. So, the best way an author can sell books via social media is to build relationships with readers. Authors will find the most success by being themselves and sharing items that are relevant to them personally. And those interested in the same topics are the best folks to friend or follow; ultimately, they’ll be likely to follow back and peruse an author’s posts and tweets with interest. <br />
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Here are ten tips on how authors can make their social media sites work for them:<br />
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<b>1. Start your social media efforts early, at least a few months before your book is scheduled for release.</b> Many authors wait until their books are out before becoming active on and/or participating in social media sites. Don’t wait until the last minute – it takes time to build an audience, so give yourself a few months to friend/follow others and develop relationships. And don’t stop with a few friends or followers; set aside time each week (one hour a week is plenty) to follow others and add friends to each of your social media sites. <br />
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<b>2. Use your author name as your Twitter handle or your Facebook page title.</b> Take some time and prepare a good, strong sentence for your bio (my recommendation is to keep it professional and brief, and avoid overused catch phrases regarding food, cats, being a nerd, etc.). Also, for consistency, be sure to use this same biographical sentence on all your social media sites. Include a photo of yourself rather than your book cover (this helps with the relationship-building, so that readers identify with you as a person). Include a URL that links to your blog or your website, so that readers know where to go to find out more information about you. <br />
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<b>3. Focus on readers (rather than other writers) in your posts and tweets.</b> Spend some time determining who your target reading audience is, where you can best reach those readers, and what will interest them the most. <br />
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<b>4. Be a generous participant – post often on your social media sites.</b> Share information that you find interesting and/or that you think readers might like. <br />
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<b>5. If you’re stumped on what to post, retweet others’ posts on Twitter, and express your thanks when others retweet you.</b> Comment on readers’ blogsites and social media sites and link back to posts that you find interesting or that you think your readers might like. <br />
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<b>6. Use dashboards like HootSuite, Threadsy, Tweetdeck, etc., to schedule posts on social media sites.</b> Be sure to schedule at different times to reach readers who reside in different time zones. If finding time to manage your sites is an issue, consider hiring someone to do some of the scheduling work for you. It doesn’t have to be expensive – a tech-savvy high school or college student can be a great help with scheduling posts and updating info on sites. <br />
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<b>7. Don’t be a selfish friend or follower – refrain from posting constant invitations to buy your book, and be judicious about sharing snippets from your work.</b> Instead, be a source of information for your followers --- build relationships with them by providing valuable information and responding to their questions and comments in a friendly, professional manner. <br />
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<b>8. Use your social media sites to distribute interesting info about yourself or your book.</b> Announce contest wins, event appearances, new releases, blog posts, and general news that will help readers learn more about you and your book. Do this without pressuring your audience to buy; instead, keep the focus on providing information and developing relationships with your readers. <br />
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<b>9. Offer to guest post on other social media sites and blogs and return the favor to those who might be interested in appearing on your sites.</b> Contact other authors whose work is similar to yours or who write in the same genre, and consider working together to create genre or topic-specific blog sites with posts you can then share with your social media followers. <br />
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<b>10. Be careful with the content on your social media sites.</b> Steer clear of political or religious statements, and avoid undue criticism of others. Your goal is to build relationships, not destroy them, so avoid any topic that is likely to offend readers who might not share the same views. <br />
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0tag:blogger.com,1999:blog-2895496523408216304.post-74734853909960321752013-07-12T12:53:00.000-07:002013-07-12T13:13:19.479-07:00Straight Talk for Authors: What to Consider Before Hiring a PublicistAh, publicity. <br />
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As soon as a book is published (or sometimes sooner), many authors -- especially first-timers -- believe that hiring a publicist is the first step on the promotional to-do list. <br />
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But is it? Should all authors hire publicists?<br />
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You’d think, since I’m a publicist, I’d be the first to say yes. But before you hire a publicist, please consider the following:<br />
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<b>1. Public relations, or publicity, is just one aspect of promoting a book. </b><br />
Many authors assume that in addition to promoting the author and his book to the media, publicists will also issue daily Tweets, upload Facebook and blog posts, take care of marketing the book on social cataloging websites, handle distribution issues, create and place paid advertisements, send in contest entries, mail out copies to reviewers, set up blog tours, schedule signing events, etc. While many publicists have branched out and do handle some of these tasks, a number of them don’t. <br />
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Traditionally, publicists create press releases and media kits, handle media inquiries, and pitch their clients’ work (or the client himself) to print, radio, television, and Internet media representatives, including producers, editors, and reporters. Publicists also assist their clients with interviews and event appearances and (in the case of celebrities or better known authors) can help with damage control when public images become tarnished. <br />
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Some publicists have become adept at doing more than just media work and offer additional services, such as booking speaking engagements or setting up blog tours. But the majority of the publicists out there are focused on media relations. For this reason, authors shouldn’t assume that a publicist is trained or interested in handling all aspects of marketing. Publicity is just one part of marketing, and many publicists specialize in media work and nothing else. <br />
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<b>2. Not every author has a platform or book that is promotable. </b><br />
Many readers will shudder at the audacity of item 2 here, but it’s necessary to speak this truth. Not all authors have developed their platforms enough (in fact, some have no platform at all) to be worthy of attention from the media. And not all books (brace yourself here) are written or edited well enough to merit media coverage.<br />
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In order to be of interest to the media, an author or his book <b>must be newsworthy</b>; i.e., the author must have some specialty or area of expertise that is interesting to a news producer or editor, or the book must cover a topic that is relevant and newsworthy to a media audience. Before rushing out to hire publicists, authors need to first do a little honest soul-searching and ask themselves, “Do I have specialized expertise or some type of compelling experience that is news? Does my book cover a topic that is in the news right now? Am I or my book (or a combination of both) truly newsworthy?” If an author can answer yes to any of these questions, then the next question (and this one can be much harder to answer) is: “How so?” <br />
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If an author can’t answer these questions (or isn’t sure that the media outlets he’d like to approach would consider him or his book news), then perhaps it isn’t time to hire a publicist. This is often the case with first-time authors, who haven’t yet developed a track record with readers or haven’t created a unique and memorable brand for themselves. <br />
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Instead, those who need to develop a platform should probably work on that first. How? By creating and maintaining meaningful social networks, developing a following of dedicated readers (which might mean writing more than one book), creating a brand or image within a specific genre, developing a reputation as an expert through teaching, speaking, or writing articles, etc. Then, once there is something of interest to offer media outlets, consider finding someone to help with exposure. <br />
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<b>3. Even with a compelling platform and/or a book that is somehow newsworthy, there is no guarantee that a publicist will be able to obtain media exposure.</b><br />
This fact might be surprising to some, but here’s the honest truth: hiring a publicist does not automatically guarantee coverage in the media. An author can have a compelling background, and her book can touch on a topic that the author and her publicist consider a hot news item. But authors need to remember that producers and editors (along with book bloggers, book reviewers, and contest judges) are inundated with queries about authors and their books every day. So, even if you have a newsworthy story, and your publicist does a good job of pitching it, there is no guarantee that a media representative will be interested, or that she hasn’t seen/heard that story before. It may be a good story, but timing, saturation, deadlines, space issues, and a host of other reasons can cause even a good pitch to be ignored or refused. <br />
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Being passed over by a producer or editor doesn’t mean that the author hasn’t written a good book or doesn’t have a great platform (or that the publicist isn’t doing her job). What it means is that coverage in the news is a tricky – and sometimes serendipitous – business. A publicist cannot force a media representative to like a pitch about an author or his book. The reporter, producer, or editor who hears the pitch has to decide if it’s a story that a) he can use, b) will interest his audience, and c) hasn’t been covered already by that particular (or any other) media outlet. Of course, there is no way to know if an editor will to say yes to feature coverage, but authors should realize that even if their platforms and stories are good, they will sometimes (more often than not, in some cases) hear a no. <br />
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<b>4. Publicity sounds good, until the first interview.</b> <br />
I can’t tell you the number of clients (okay, I can, but I won’t) who have hired me to handle publicity for them, and then panic as soon as the interview requests come rolling in. If you hire a publicist, then you have to expect that you’re going to be in the public eye, which may include speaking engagements and interviews. If you’re uncomfortable in front of a camera, a microphone, or a live audience, then hiring a publicist could be problematic. Yes, you can ask your publicist to only to obtain online or print interviews for you, but that might limit how much exposure you allow yourself. In general, you can bank on the fact that, if you and your book are newsworthy, a publicist is going to help you to be seen in the public eye – and that usually includes public appearances and radio and television interviews. <br />
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<b>5. Publicity costs money that you may not have budgeted. </b><br />
Many authors become so wrapped up in the aspects of writing and publishing their books that they forget that marketing the book will require some capital. Generally, most publicists charge a monthly retainer or, like me, work on an hourly basis. It’s a good idea to shop around and see what agencies and individual book publicists are charging, so that you have a clear idea of what a publicity campaign might cost. It’s also important to know what kind of publicity you’re looking for and how much you’d like to spend on that aspect of your marketing budget before you contact a publicist, so that you can ensure that there is a good fit between you and the professional you’d like to hire. <br />
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So, now that I’ve discussed caveats to consider before hiring a publicist, when is it safe to do so? <br />
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The best time to hire a publicist is when:<br />
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a) You have a well-written, professionally designed and edited book and its contents are somehow newsworthy.<br />
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b) Your book is set up for distribution in both online and print versions. <br />
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c) You have a platform that is newsworthy. <br />
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d) You have a clearly distinguishable brand image for you and/or your book.<br />
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e) You have a clearly defined genre and audience (your book may fit into more than one category and appeal to more than one audience; if so, that’s good – just be sure you can articulate it/them to your publicist when you’re ready to hire her). <br />
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f) You are comfortable with being in the public eye and are committed to making appearances once they’re booked. <br />
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g) You have a budget for publicity. <br />
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h) You are willing to trust your publicist’s expertise and let her do her job. <br />
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Once you feel you and your book are ready, pay attention to what your potential publicist requests from you in the way of information. Most will want to read the book first and discuss with you what you’re looking for in the way of publicity, so be ready to provide that info. Network with other authors for recommendations on publicists they’ve worked with who might be a good fit for you and your book, and always ask for references before you hire. <br />
Paula Margulieshttp://www.blogger.com/profile/08803237734378797367noreply@blogger.com0