The Take-Away

I recently spent two weeks at an artist residency at the Vermont Studio Center, a large compound in the quaint northern town of Johnson, which caters to artists and writers who seek a get-away place to work, reflect, and experience a sense of community. My time there was a strange mix of esoteric highs and lows. On the low end, I found the place to be a technological twilight zone, with limited Internet capability, printers that didn’t work, and cell phone service that ranged from intermittent to non-existent. My calling card number wouldn’t go through on the local land line, my key to the writer’s studio building had to be replaced three times, and the light bulbs in my dorm room mysteriously flickered on and off the entire length of my stay, keeping time to the beat of some unknown rhythm they alone heard.

Compounding these technical difficulties was a distressing lack of sympathy by most of the VSC staff. In one instance, I made the mistake of asking for help with my Dell laptop, which refused to boot up. The staff member I approached sniffed disdainfully at me and suggested that since I didn’t own a Mac, which is the VSC computer of choice, I should just go out and hire my own technical support.

There were other lows: hot and hectic work shifts in the dining room kitchen; a floor mate who sang and/or shouted into her cell phone until two o’clock in the morning; models who didn’t show for scheduled life drawing sessions; the ophthalmologist back home in San Diego who refused to call in a prescription to the Rite Aid drugstore in Morrisville.

But the high points more than made up for the lows. The legendary Vermont foliage put on a spectacular display of yellows, oranges, and reds, and the Gihon River burbled merrily outside my studio window. The campus meditation house was a practitioner’s dream – situated in a quiet garden, it exuded peace and tranquility, and came furnished with candles, incense, and rows of comfortable meditation cushions. The food was plentiful and the conversation lively during mealtimes, and the resident presentations at the Center’s lecture hall provided fascinating glimpses into each artist’s personal view of the world. I managed to scratch out four new scenes for my novel; met with literary great, Antonya Nelson; took day trips to Burlington and North Conway, New Hampshire; saw a charming local production of 1776 in Hyde Park; and hiked the surrounding area in perfect 57-degree fall weather, photographing winding trails, flowers, green fields, and waterfalls.

But what I’ll remember most about VSC are the incredible voices of my fellow writing residents. There were eleven of us, and though we were outnumbered by more than forty visual artists, we emerged as the most vocal and boisterous segment of our creative community. We met as a group under our own reconnaissance in the Mason House conference room, a small living room area in one of the residence halls. Armed with wine, tortilla chips, and M&M’s, we read our poetry and prose aloud, shared constructive feedback, and exchanged observations about the writing life. The more the group met, the more we bonded, and our deepening respect and appreciation for each other made this residency one of the most profoundly memorable I’ve experienced.

There are many take-aways from this trip, but for me, the most vivid will be the amazing depth and grace of the non-fiction vignettes from Bill, a CPA in Idaho; the gentle wisdom and thoughtfulness of the animal poems by John, a spiritual guide and teacher in upstate New York; Monique’s sparkling wit and fast-paced coming-of-age humor; Nina’s southern twang and heartfelt take on life as an Indian American girl growing up in Kansas; Louise’s British bildungsroman, told in her cockney accent, all flashing teeth and smiles; Cortney’s adult fairy tales, magical and transcendent, punctuated by cigarette breaks and an impish smile; George’s lyrical narrative about the life of a Russian boy during the time of Perestroika; Heather’s dazzling flash fiction; Leigh’s revealing haikus; my own humble take on love and history in the time of Pocahontas.

I’ve measured my other residency experiences in terms of the beauty of the landscapes or the friendships I formed during my stay. But this trip, while mixed in terms of highs and lows, stands out for the deep admiration and tremendous heart and talent shared by the writers there.

To all my VSC friends (including the visual artists, who generously allowed me to participate in life drawing sessions; Gerard Huber, who touched me with his friendship and kindness; and John Fitzpatrick, who willingly shared his healing knowledge), I send my love and best wishes. Namaste.

Signing Trends: A Ground-Level Report from a Publicist's Viewpoint

A lot of writers who contact me want to know what booksellers are looking for these days when it comes to hosting author signings. Unfortunately, there’s no simple answer, since not all bookstores are alike and, thus, sellers have differing views on what kinds of books they allow authors to promote. I am seeing some general trends, though, when I call stores to pitch signings. Here are some items to consider when preparing to contact stores regarding your books:

Paperback Price Points are Lower
I’m seeing a lot of pushback from stores on pricing, especially for paperbacks. A number of stores don’t allow signings for paperbacks, but those that do are concerned about price. Most of my clients have priced their books reasonably, but those with a paperback priced at $16.95 or higher face a tough time booking signings. The economy is a major reason for this trend, and it affects everyone. For example, the B. Dalton bookseller in the downtown Los Angeles Mall says that she’s not selling any paperback priced over $15.99. Another bookseller in Encino, which is more upscale, tells me the same thing – even though their stores cater to two extremely different demographics. Because of our current economic conditions, price is becoming a sticking point, and authors, especially those who self -publish and/or have some say in their book’s marketing decisions, should take care not to price themselves out of the market.

Distribution is All
If your book is not in the Barnes & Noble or Borders ordering systems, many of those outlets will not allow you to sign. Likewise, if your book is not listed with wholesale distributors like Ingram Books and Baker & Taylor, many booksellers will turn down requests to sign. I can’t harp on this point enough – make sure your book is ready to go distribution-wise before you start your marketing campaign, or you may not find many booksellers willing to work with you on a signing.

To POD or Not to POD?
A lot of the booksellers I call these days won’t allow authors with print-on-demand (POD) books to sign at their stores. This situation is frustrating to writers and publicists alike, especially when publishers and literary pundits insist that POD is the wave of the future. Many bookstore managers, sadly, have a bias against self-published books and a number of them automatically assume that a book listed as POD is self-published, even though the majority of traditional small presses these days are deliberately choosing to deliver books via POD.

One solution for POD authors is to ask your publisher to do an offset run of 500-1000 books. You or your publicist can then inform bookstore managers concerned about ordering lead times that there are plenty of copies of your book available for purchase. Some bookstore managers find this arrangement acceptable, but others still avoid POD books. Because of this trend, I recommend that authors who can’t decide between traditional and self-publishing try to sell their books via the traditional publishing route first. If an agent can’t sell the book, then self-publishing is always a good fall-back option.

Be Prepared to Sell
A lot of destination bookstores – those in malls and other outlets that depend on location to bring in traffic – will host authors even if they don’t have seating space for readings and signings. These stores usually offer writers a table inside the store, or just outside in a mall walkway, where they can sell directly to store patrons. The booksellers at these destination locations prefer to host authors who are good at personal selling and willing to supply marketing materials for their signings. As always, I recommend that authors think outside the box and try to find other venues besides bookstores for signing opportunities. Some of the more creative destination locales include airport bookstores, book expos, street fairs, and professional organization meetings.

Take Home Your Leftovers
Many store owners don’t have the shelf space to house leftovers from book signings and are asking authors to either buy back books that don’t sell, or arrange a return policy with their distributors. Most of my clients’ publishers are good about taking returns, but authors should know that not having a return policy can be a deal-breaker when pitching signings.

World of Bookcraft: Tales of a Writing Junkie

At lunch the other day, a writer friend confessed that she had become seriously addicted to writing.

“How serious?” I asked. For me, anything less than twenty-four hours a day – which is how often my teenage son would play World of Warcraft if we let him – is not an addiction.

“Extremely serious,” she replied.

It turns out that my friend’s concerns were valid. She had stopped seeing her friends, stopped doing any kind of exercise (she does yoga to stretch out an injured hip), stopped taking her vitamins, and, eventually, stopped sleeping. “I was coming home from work every day and doing nothing but writing,” she said. “I’d spend all night writing, then shower and go to work, and then come home and write some more.”

Not good, I agreed. She told me that the seriousness of the situation finally hit home when she realized that she was feeling angry, tired, and generally awful about everything in her life.

I was curious to find out how she addressed the problem. She explained that once she realized things had to change, she sat down and made lists. “In one column, I listed all the time I was spending on my book,” she said. “And in another column, I listed all the things I used to do that I consider essential to my mental and physical health.” My friend then took her lists and started crossing off items on either side until they were in balance. Since things were so heavily weighted in the writing column, she forced herself to write nothing for a month and even skipped three weeks of her writing group meetings.

This last bit worried me a little, but my friend assured me that she’s writing again, only now, she does so only in proportion to the amount of time she spends on other activities. She still works, writes, and goes to her weekly group meetings, but she also makes time to do yoga, take her vitamins, eat healthy foods, and have lunch once in a while with friends like me.

I’m proud of her. In the world of bookcraft, balance is everything.

The Things We Cling To

The other day, my daughter ran into my home office and exclaimed, “Mom, there’s a bird trying to get into our patio room!” Sure enough, she was right – a small yellow parakeet was bashing itself against the windows trying to get into our attached screen porch, where we house our three rabbits and a cage of finches. Fearing that the parakeet would injure itself with repeated attempts to get inside, we opened one of the window screens and let it in. It immediately settled itself on top of our finch cage and wouldn’t budge. In fact, it spent the first night in our house clinging to the side bars of the cage, its tiny head tucked under its wing.

My daughter named the parakeet Kiwi, for its lemon-yellow and green feathers. We’re assuming it’s a female, since her ceres (the flap of skin covering the larger edge of the beak) is brown rather than the blue color associated with males. Kiwi’s protective of our finches, which are much smaller birds than she, and likes to distract us by flying around the room when we feed them and clean their cage. We bought her a cage of her own and, since parakeets need to exercise their wings every day, we left the doors open so she can fly in and out. She goes inside to eat and drink but, as soon as she’s done, she’s back at her post on the finch cage, keeping watch.

It struck me while observing her these past few days that even though she was free in the wild, Kiwi chose to fly into our house and spend the majority of her time with her feet gripped to the bars of a cage. Her determination to latch on to the very thing that restricts her reminds me of how often writers cling to what’s familiar, even if it limits us. Our fear of the unknown oftentimes leads us to eschew change. We stick to a familiar genre, for example, when we have ideas for characters and stories that might force us to explore new styles and techniques. Some of us remain with the same agent, publisher, or writing group, even when we know that new representation or a fresh critique environment might do us good.

For many of us, sticking to what we know is probably not a bad thing. The familiar provides us with a sense of history and experience; there’s a comfort and certainty in operating within those boundaries. They allow us a safe place in which we can grow and explore.

I’m also struck by the strength of Kiwi's drive to protect and be close to our birds. Her need to congregate seems to outweigh her need for freedom. Like Kiwi, many of us seek out fellow writers for companionship, feedback, and the feeling of belonging. And even when a writing group dynamic is limiting, many of us will forego leaving for the simple reason that we deeply desire to be with others like ourselves.

I admire this little parakeet for her willingness to join a strange household in order to be near other birds. Her instinct to protect and flock is apparently much stronger than her desire for freedom. She’s welcome to stay as long as she likes, and we’ll honor her choice by keeping her safe and fed. Similarly, we authors should nurture and support our fellow writers, who often prefer to operate within the certainty of what they know and congregate rather than fly solo. When they’re ready to soar on their own, Kiwi and our writer friends will let us know.

Stay Safe, New Orleans - Our Thoughts Are With You!

The other day, a writer in New Orleans contacted me regarding some publicity work. We talked about the coming storm, and I urged him to take the appropriate safety measures and stay away from home until the hurricane had passed. Having lived through the wildfires here in San Diego, I know how frightening and disrupting these natural disasters can be.

Our thoughts go out to our good friends in New Orleans and the rest of the Gulf states. May the storm pass quickly and may you all return safely home and be writing soon.

It's All in the Pitch

Having just returned from a week at nationals with my daughter’s softball team, the subject of pitching is on my mind. Many would argue (especially parents of daughters who pitch), that there is no more important position on a team than that of pitcher. Without a true ace throwing curves, rises, fastballs, and change-ups, most teams don’t stand a chance of defeating their rivals.

The same can be said for those of us who pitch to the media and booksellers. Without someone on our team who can bring the right stuff, we don’t stand much chance of success in the hunt for publicity.

So, what’s the secret to good pitching? According to my husband, who coaches softball, ace pitchers are good at three things: velocity (being able to throw really hard), location (where the pitcher puts the ball in relation to the batter), and changing speeds (knowing how to spin the ball so that the batter swings at it). Ironically, the same three qualities are important to publicists:

Velocity - a solid pitch is one that has been researched and practiced, and sounds so good the person on the other end chases after it. Want the media to say yes to your call? Be prepared and throw hard; have your press release, bio and Q & A completed and know the material in each of them cold. Don’t waste time on pleasantries (“How are you doing today?” “Do you have a minute?”); instead, bring it – tell them who you are, why you’re calling, and what you’d like from them. Get your storyline down to one or two minutes and be able to elaborate if the person on the other end wants more information. Tout your awards and achievements, and don’t forget to sell yourself as well as your work.

Location – know the range of the publications/media/bookstores you’re pitching and make sure that their audiences will be interested in what you have to say. Choose venues where you know people (so you draw big crowds) and/or that will give you the most PR mileage. Locate the name of the right producer/manager/community relations rep before you call and be ready to show her how you and your book fits her bookstore/column/show.

Change-Ups – be sure to put the right spin on the subject matter you’re pitching and be flexible about availability, dates, and subject matter. Speak quickly and clearly when leaving voice mail messages, but slow down when leaving your telephone number or email address. If the person you’ve contacted can’t accommodate your request (no room for signings/schedule booked for the fall), switch speeds and ask for other options – would the store be willing to stock your book? Is there an opportunity for a spot in the spring? Ask if you can check back, and follow through if the answer is yes.

As my husband says, you've got to put the ball right where you want it to go, or you get lit up. Translated, that means that it's tough to win unless you've got some real pitching power on your team. But, find someone who's got the right combination of speed, location, and spin, and you can serve up some powerful publicity for your writing.

Play ball.

How to Get the Most From Your Book Signings

Summer is here and it's a great time for authors to do book signings. For those of you getting ready to appear at bookstores for the first time, here are some helpful hints for making the most out of your signing experience:

1) If the bookstore is near you, stop by a week ahead of time and see what kind of promotion the staff is doing for your book. If they don't have anything up, offer to give them posters, bookmarks, magnets, etc., to use in the store.

2) Talk to your friends and family and try to get as many people as you can to attend your signing. Even if they've purchased the book before or attended other signings, ask them to come and help draw people in the store over to the area where you're reading. Send email announcements to everyone in your address book prior to signings and ask your workmates, students, clients, etc., to attend. Mention that you're doing a signing everywhere you go -- at work, in the grocery store, at the bank, etc. Make up simple announcement flyers and leave them everywhere you can (at the library, on bulletin boards, at coffee shops, etc.).

3) Presign a number of the books you're bringing to help long lines move faster. After your signing, see if you can get the store to keep the presigned copies. You can make or order stickers that say "Signed Copy" for the spine of the book -- these will help the books move quickly on the shelves.

4) A few days prior to the signing, advertise your event on local websites that have calendar listings. Many local newspapers and weekly tabloids have event notice forms you can fill out online for free. Some have longer lead times, so start checking the websites early. You can also put a notice in the events section on Craigslist and on other free networking sites.

5) The morning of your signing, call and ask for the manager (if you're one of my clients, the names are on your reading schedule). Make sure the manager knows what time your signing will be held and has everything ready for you, including table, chairs, microphone, electrical outlet (if necessary), etc. Also, find out if your books are there; if they're not, bring at least 20 copies with you.

6) Get to your signing early and make sure tables and chairs are set up and your books are out. I've been to a number of signings where my clients have gotten there and nothing is ready, so be prepared for that. Be sure to place one of your promotional posters on the table with your books, so patrons passing by will see the cover art and, hopefully, stop to hear you speak.

7) Always have extra copies with you, in case you have a big crowd. Bring plenty of pens and don't forget to bring your business cards, so those who buy your books can get in touch with you later or find info on your website.

8) Be personable and friendly to everyone who walks by. Wait until there is a good crowd gathered before starting and, if there's no microphone, make sure you project your voice so those in the back can hear you (practice this at home in front of the mirror). Talk about what inspired you to write the book, what the story is about, what motivates the characters, and what you love about the book. Read a few pages, preferably something that has some action or conflict. Don't read too long -- less is more with public speaking. Those in the audience will often have questions, so be sure to allow for some after you finish. And don't forget to chat with readers while you're signing -- the more impressed the reader is with you and the book, the better chance s/he will tell others about it and help create the buzz you're looking for.

9) After the signing, thank the store manager and other staff who helped you set up. See if they'll stock any leftover copies and don't be shy about asking them to order more copies from your publisher.

10) Bring your digital camera and have someone take pictures of you while you're signing. After the signing, post the photos on your website and blogsite and write about the experience, the readers you met there, the helpful staff, etc. Be positive about the experience (even if it didn't meet your expectations) and encourage everyone to come out for your next signing.