The booksellers that appear in here are the best of the best, my go-to resources for events, promotion, guidance, and support for my author clients.
The bookstore featured in Part 2 of this series is Orange County’s Book Carnival, which is a genre store specializing in mystery, romantic suspense, and related fiction. I chose this store to be part of the series because it has been a long-time favorite of my Southern California clients for author appearances.
What makes this store special are the paired book signings that the store owner, Anne Saller, creates for authors. To help ensure that signings are well-attended, Anne uses her extensive knowledge of the market, and her connections with both traditionally published and indie authors, to create combined signing events. Anne tries to match up authors who are compatible in genre, or who have some element in their platforms/backgrounds that complement each other. Oftentimes, she will combine a lesser-known author with a best-selling author, to help bring an audience to the event. At her signings, both authors benefit from the joint marketing and the camaraderie they share, and events are usually packed with patrons excited to see both authors.
|Anne Saller, Book Carnival|
As part of the series, each bookseller has agreed to answer three questions about the store. Here's what Anne has to say about Book Carnival:
How did your store come into being?
I purchased Book Carnival in August 2010; it has been in existence since 1981, and I shopped there for a good 20+ years. My dream during my 'corporate' years was to retire and own a bookstore. The day that came true was a very happy day, indeed!
Many thanks to Anne for participating in this series and for always being there for authors – Book Carnival is definitely one of the best bookstores for author signing events in Southern California!