Friday, March 13, 2009

The 10 Best Books on Writing

Whenever I find myself in one of those middle-of-the-novel writing funks, I turn to the experts, whose books on how to maneuver through the alternately frustrating and fulfilling maze of fiction-writing line the shelves in my office. Although I’ve read dozens of them over the years, a select few have made their way to a place of honor on the shelf reserved for books I refuse to give away. I know that many writers will have other worthy contenders on their lists; these are mine, in reverse order:

10) Writing Down the Bones by Natalie Goldberg
I had trouble picking a tenth book, because there are so many others that deserve to be on this list and aren’t (I considered Burroway’s Writing Fiction, Forster’s Aspects of the Novel, Olen-Butler’s From Where You Dream, DeMarco-Barrett’s Pen on Fire, etc.). But this one made the list because it has remained on my shelf for over a decade and its short and simple chapters, aimed mostly at beginning writers, speak truth. From “Beginner’s Mind” to “Rereading and Rewriting,” each pithy and instructive section reminds us what we already know. We read Natalie Goldberg and, no matter where we are on our respective writing journeys, we learn.

9) 20 Master Plots and How to Build Them by Ronald B. Tobias
I have returned to this book countless times to remind myself a) that writers have been telling stories for centuries and b) that the best stories have form. The form of a novel can be as simple as a beginning, middle, and end, or it can follow the patterns of quest, revenge, pursuit, maturation, sacrifice, and discovery. Tobias reminds us that though there are hundreds of plot variations out there, a few of those structures have become classics, loved by readers everywhere. It is to those that we aspire.

8) The 38 Most Common Fiction Writing Mistakes (and How to Avoid Them) by Jack M. Bickham
I loved this book from the moment I opened its cover. There’s nothing fancy in Bickham’s style – he grabs us by the neck and instructs us in each direct and wonderful chapter on what we should and shouldn’t do when writing. The chapter “Don’t Warm Up Your Engines” provides one of the best explanations I’ve read on where a story should start. When Bickham speaks, it behooves us to listen.

7) Zen and the Art of Writing by Ray Bradbury
I heard Ray Bradbury speak one year at the Santa Barbara Writer’s Conference, and I’ll never forget the amazing zeal and spunkiness of this fiction-writing legend. Bradbury brings the same energy and outspokenness to Zen and the Art of Writing as he does to his own classic tales. He describes his early years trying to eke out a living as a young writer with a family and then urges writers to stick to it and to do it with love. “Let the world burn through you,” he says. In the Zen world of fiction-writing, Bradbury is a warrior-king.

6) Writing Begins with the Breath: Embodying Your Authentic Voice by Laraine Herring
This is one of my most recent acquisitions, but it quickly found a home on my shelf of favorites. I took it with me on a writing residency and only allowed myself to read one chapter a day, doling them out one-by-one so I could immerse myself in each section’s quiet relevance. The book is divided into three parts: “Focusing the Mind,” “The Deep Writing Process,” and “Embracing What and Where You Are.” Writing Begins with the Breath both illuminates and gently instructs, and the imaginative exercises called “Touchstones” at the end of each chapter make us pause, reflect, and return to this book again and again.

5) Bird by Bird: Some Instructions on the Writing Life by Anne Lamott
What hasn’t been said about this book? It’s a classic, and Anne Lamott has become a well-deserved fixture on the writing circuit and in composition classrooms all over the world because of this gifted text. As she says in the opening, good writing is about telling the truth and she has done that, taking us from “shitty first drafts” to publication and deftly addressing everything in-between. Honest, inspirational, and very real, Anne Lamott illuminates the writing process in a way that is both accessible and revealing, telling the truth about writing so vividly that reading her words is like coming home.

4) On Writing: A Memoir of the Craft by Stephen King
Who would have thought that a memoir by one of the world’s bestselling authors could so expertly define the practical facets of the writing process? In On Writing, Stephen King not only openly describes his own experiences as a professional writer struggling with personal demons, but he also shares his passion and knowledge about what makes writing good. My favorite section has to do with revision; in it, King tells the story about a piece of fiction he wrote in high school and submitted to a magazine editor. The editor wrote back: “Not bad, but PUFFY. You need to revise for length. Formula: 2nd Draft = 1st Draft – 10%. Good luck.” King says that this piece of advice changed the way he rewrote his fiction “once and forever.” Thanks to Stephen King, it has changed ours, too.

3) How to Write a Damn Good Novel by James N. Frey
I lent this book to a member of my writing group, and one of his dogs got to it and chewed through half of the front cover. I have to laugh every time I lift it off the shelf (it gives a whole new meaning to the term “dog-eared”!). But I love this book for its intensity and no-nonsense focus on what makes a novel good. Frey gives the best advice I know on how to create unforgettable characters, infuse a plot with conflict, and write dialogue that sings. I come back to this book often for the solid, no-nonsense advice that fills its pages.

2) The Joy of Writing Sex: A Guide for Fiction Writers by Elizabeth Benedict
I don’t know how this became my #2 all-time favorite, but perhaps it’s because I (ahem) have trouble writing about sex. I use my Catholic upbringing as my excuse; for some reason, I imagine the nuns at my elementary and high schools peering over my shoulder every time I write a love scene. But whether it’s my own modesty, or the fear that the intimacy my characters display on the page will reveal more about me than it does them, writing sex scenes – good sex scenes – is really difficult. All of that changed, however, after I found Benedict’s book, which provides insight and advice on how to not only make sex scenes convincing, but also how to use them to reveal character and create and/or resolve conflict. Benedict uses wonderful examples from some of the most respected writers to illustrate the dramatic impact of a well-written sex scene. And she addresses it all – married sex, adulterous sex, illicit sex – in a way that is fresh, revealing, and inspiring. So, whenever those nuns appear, I reach for this book and let this classic guide remind me that it’s okay for sex to be part of the story.

And, drum roll please…..

1) Writing the Breakout Novel by Donald Maas
My husband bought me this book for Christmas the first year I started writing fiction and it has become my all-time favorite writing guide. I’ve turned to it so often that the pages are covered with sticky notes, highlighted passages, fingerprints, and coffee stains. The book is designed for mid-list authors looking for a way to move ahead in the industry, but the advice packed within its pages is useful for beginners, as well. For a book to be a breakout success, Maas says, it must have the following: an original premise, high stakes, a strong sense of time and place, and larger-than-life characters. And Maas, a literary agent and author of seventeen novels, knows whereof he speaks. I was fortunate enough to attend one of his seminars, where we used some of the draft exercises that became part of his Writing the Breakout Novel Workbook. Both the original book and the workbook are essential instruments in any writer’s toolkit, but if I was going to be sent to a desert island and could only take one book on writing with me, Writing the Breakout Novel is the one I would pack in my suitcase.

Saturday, March 7, 2009

First Impressions

As a book publicist and an avid reader, my first word of advice to anyone who contacts me regarding my services is to write the best book s/he possibly can. I am sent books by hundreds of people looking for promotional help, but since I only handle two or three clients at a time, I tend to be choosy about who I agree to represent.

Judging writing is a subjective art, and I try to be fair with every book I receive. Instead of asking whether or not I love the book (something I’ve heard a few agents say they must feel before they take on a client), I ask myself, Can I sell it? This is a bit of a different question – my concern is not whether the book is great fiction or non-fiction, but more whether booksellers, reporters, and media producers will be interested in it when I call to give them a pitch.

Even so, if a book is poorly written or riddled with typos and grammatical errors, it isn’t likely that I’ll be able to place it anywhere, even if it has a great topic. Likewise if the title is off-putting or the cover art is somehow wrong for the book or its audience. A young adult novel, for example, with a Goth title and violent cover art may fly with the kids it’s designed to reach, but it won’t get past librarians or teachers who are the gatekeepers that decide whether or not a YA author can appear at a library or school.

Every writer should have multiple pairs of eyes on a book before it goes to an agent, editor, or publicist. Best case, authors should revise and rewrite with a high-caliber writing group. After rounds of testing with other authors, the book should then go through a good edit, hopefully with a professional editor, but if that’s not possible, then with a trusted friend or another experienced writer or teacher who can help spot typos, grammatical issues, and flaws in the storyline.

I’m seeing more self-published work lately and many of those books, though interesting and decently written, have not had an agent or editor to help with the conceptual issues and editorial corrections that most books need. Although it’s tough to get an agent these days, and even tougher to be published by a larger press, the value those entities bring to an author’s work is immeasurable. I know this from experience – my first agent worked with me for four months on my debut novel before shopping it to publishing houses, offering input on what was missing and urging me to write seven new scenes for the book. Some agents give thorough critiques and mark-ups of manuscripts; others will work with authors for months, or even years, making certain that a book is the best it can be before it reaches an editor at a publishing house.

And editors, despite being over-worked and beleaguered by cut-backs and mergers, will put their own spin on a text. Some do more than others but, in most cases, a book will have gone through many rounds of revision and polishing before it hits the market if published by a larger house or even a diligent small press.

Can an author with a self-published book get the same quality end product without an agent and editor? Certainly, although the onus will be on the author to provide editorial and packaging resources for himself, which can be expensive and/or time-consuming. Many authors, in their hurry to get their books out, forego these steps and, sadly, their books don’t sell.

The bottom line is that self-published or not, if you want your book to be well-received by booksellers and the media, you must take the time to carefully edit, polish, and package it well.

Sunday, February 22, 2009

The Book Passage Connection

By Ona Russell
(Paula's note: The following article is by one of my clients, historical mystery author, Ona Russell. Since a number of you have asked about signing at Book Passage, I thought you'd enjoy hearing Ona's take on her interesting experience there last week. Enjoy! -PM)

We are all connected. So Charles Darwin, whose bicentennial is being celebrated worldwide this year, suggests in his theory of evolution. Indeed, a logical outgrowth of Darwin's well-known scientific observations about our common origin is this simple, yet profound idea: we are all connected.

I concur whole-heartedly with this idea having just had a first-hand taste of it at my book-signing this past Valentine's Day at Book Passage in Corte Madera. Now, I must admit that I have more than a passing interest in Darwin. My book, The Natural Selection, is a historical mystery set against the backdrop of the Scopes "monkey" trial, the 1925 legal battle that first put the teaching of evolution to the constitutional test (very briefly, the ACLU instigated the trial to challenge Tennessee's then Butler Law, which forbade the teaching of evolution because it conflicted with the Bible. Sound familiar?) In the story, Sarah Kaufman, a real 1920s Jewish woman whom I've adopted as my fictional sleuth, gets drawn into the investigation of the murder of a college professor. Through a series of events, she travels to the trial and ultimately solves the crime with the help of some of its key players.

With this in mind, consider that I was greeted at this wonderful bookstore by my gracious host, Susan Leipsic, with a mysterious-looking pamphlet in hand. Susan gave me an excited look, and then told me about the document. It was written by her grandfather, Herman Rosenwasser, the only rabbi solicited by Clarence Darrow to testify for the defense at the Scopes trial. Entitled Is Evolution Spiritual?, it was, like that of all the other expert witnesses for the defense, unfortunately never admitted in court. Well, of course I was fascinated. In doing my research for the book, I had never come across his name. Had I done so, I very well might have referred to him, because his words reflect precisely (and elegantly) the point of view that I have Sarah espouse in the book, a view that was typical before the rise of fundamentalism in the 1920s: that evolution and religion could coexist.

This was intriguing enough by itself. But the fact that he was a Jew, a rabbi no less, made the discovery all the more poignant as Sarah, in both this book and the one that begins the series, O'Brien's Desk, struggles with her own Jewish identity. Moreover, Susan informed me that she had only been given the assignment of hosting me the previous evening, that any number of others could have been delegated the job. The odds of everything falling into alignment were, in fact, remote.

Now, one is tempted to attribute such strangely coincidental situations to a mystical power. But on his bicentennial, one might also think of Darwin, of his notion that we are all connected and that somewhere along the path we may meet someone to help us illuminate that truth. Then again, as the good rabbi suggested, it could be a little of both.
________
Ona Russell is a historical mystery author and PEN/Faulkner Award nominee for her first Sarah Kaufman series novel, O'Brien's Desk. Her novels can be ordered at bookstores nationwide and at http://www.amazon.com/. You can reach her at onarussell@yahoo.com, or visit her website at http://www.onarussell.com/.

Sunday, February 15, 2009

Building Your Platform, Step by Step

Whenever I speak at writers’ conferences, authors often ask me what is meant by the term “platform.” Simply put, your platform is all about you — the experience, background, and expertise you bring to the table, in addition to the wonderful book you’ve written.

The concept of platform is important when selling a book because it’s what the media, especially radio and TV folks, are most interested in when it comes time to set up promotional appearances. I once had a radio producer in New York tell me, “Paula, I don’t give a damn about this author’s book; I want to know about his background and experience. If he doesn’t interest me, his book never will.” This may sound a bit harsh, but it’s all too true in the world of publicity. If you want premium exposure for your book through traditional radio and TV, you are going to be the story.

And it should be a good one. Media producers expect authors to be knowledgeable and experienced in their subject matter, whether the book is non-fiction or fiction. If you have a compelling personal history, experience in the industry you’ve written about, or an interesting angle to bring to the interview, then you’re more likely to get a yes nod from a producer trying to a fill radio or TV time slot. Reporters and producers look for individuals who are unique, compelling, and entertaining as interview subjects. If you’re a celebrity or have notoriety in your field, the pathway will be easier. But if not, you’ve got to develop a platform that will intrigue members of the media if you want to get maximum exposure for your work.

So, how do you go about building your platform? Many authors write about subjects that fascinate them, but they don’t always have expertise in those areas. When this is the case, I recommend the following:

1. Teach or give lectures, presentations, and workshops on the topic, even if it’s one you only know through research.
2. Keep a list of the presentations you give, and include them in your bio.
3. Get testimonials from the organizers and attendees at your talks and print them on all of your promotional material, including your website.
4. If you haven’t yet done so, create a website and a blog for your book and update both regularly with current information.
5. Follow other blogs in your subject area and comment on them. List your website and blog URL when you write comments, and develop relationships with bloggers and blog readers in your subject area.
6. Use your blog posts as starting points for articles that you can then send to established websites, blog sites, and trade publications.
7. Offer to become a guest blogger or reviewer on other sites, and invite experts in your subject area to guest write for your blog and website.
8. Make connections with experts in your subject area and ask them to endorse you and your book.
9. Demonstrate your passion for your subject when you speak about it. Know recent statistics and be able to talk about new research or events relevant to your subject area.
10. Develop an up-to-date curriculum vitae (c.v.) that lists all your accomplishments and achievements and demonstrates how well you know your subject area.

Many authors are lucky to have agents who understand the importance of platform and have helped them develop the items listed above. But self-published authors, or others who don’t have an agent to help them, may need to do some of the development work on their own.

Take a look at your platform and if it needs developing, get going on building it, one step at a time.

Saturday, January 31, 2009

Surprise and Delight

My son, Max, and I volunteer every Saturday with the Escondido Humane Society (EHS), where we take care of the rabbits the EHS has placed in local Petco stores as part of an adoption outreach program. Our duties, begun two years ago, include cleaning cages, replenishing hay, kibble, and water, bringing the animals fresh greens, exercising them in an x-pen setup, grooming and interacting with them, and providing information to store visitors interested in adopting.

What began as a volunteer activity to help my son with college applications has become a labor of love for both of us. During the past two years, we’ve cared for over forty rabbits and have seen many of them get adopted. Even though we’re happy when they find forever homes, it’s hard to watch the rabbits go; after weeks of working with them, they inevitably burrow their way into our hearts. But our volunteering has been a wonderful bonding activity for my son and me and has allowed us to give back in a way that sustains our mutual love for animals.

Max and I have developed a rhythm to our volunteer routine; since he’s good with animals, he does most of the bunny handling and grooming. Since I’m more into organizing and chatting, I take care of the trays, hay boxes, and water bowls, and answer potential adopters’ questions.

On a recent volunteer day, I was busy cleaning one of the rabbits’ trays when a mouse scurried out from under a display rack and skittered across the floor in front of me. The sight of the tiny critter motoring so quickly across the linoleum made me laugh out loud. After months of the same routine every Saturday, this little interlude made my day in a fresh and surprising way.

The runaway mouse also got me thinking about the importance of surprise in our writing. An unexpected element, especially one that makes us smile, can infuse new life into a story that has been rolling along on cruise control. This concept is especially true for those of us mired in the middle of novels, where we’ve become bogged down by static plot lines and characters. An unusual event, an atypical action by a character, or even a surprising bit of dialogue, can give us fresh perspective on a storyline and lend renewed interest and enthusiasm to authors and readers alike.

As an author, I love when the characters in a book I’m writing suddenly do or say things that surprise me. This usually occurs when I’m not sure exactly what will happen next in a scene – suddenly, a character will behave in an unexpected way, and it’s so refreshing and unusual that it peaks my interest. Soon, I’m off writing the next few lines, eager to see where the new direction will lead.

I believe that readers, like authors (and volunteers), also love it when we surprise them. So, if you’ve been slogging through the middle of your latest novel, try letting your characters do something unexpected. The unusual twist may be exactly what you need to give yourself – and your readers – a reason to smile.

Wednesday, January 14, 2009

Finding Opportunity in a Teacup

I recently read Greg Mortenson and David Oliver Relin's Three Cups of Tea, the fascinating non-fiction account of how Mortenson, a mountain climber and American nurse, came to build fifty-five schools in Pakistan and Afghanistan. In one of my favorite parts of the book, Mortenson describes a 1998 talk he gave in a sports shop in Apple Valley, Minnesota, where the store staff was so busy he had to set up the seating -- over a hundred folding chairs -- himself. After weeks of publicity, including posters at a local college, an AM radio morning show interview, and segments in the local papers, he faced an audience of only three people: two store employees and a single customer, who hovered at the back of the room. Though he was dejected at the small showing and exhausted by his continual efforts at fundraising, Mortenson decided to give his talk anyway and began showing slides of K2's infamous summit and the eighteen schools he’d built so far in Pakistan’s remote and impoverished countryside. As he spoke, Mortenson felt a renewed enthusiasm for his work and his devotion to the Pakistani people and gave his all to the presentation, even though his audience was small.

When he finished, the lone customer disappeared, but the two employees approached him. One gave him ten dollars, while the other offered to volunteer his construction skills in Asia. Mortenson thanked them and then, as he picked up the brochures he'd set out on the chairs, he noticed an envelope on the last chair in the last row, where the customer had been sitting. In the envelope, Mortenson found a personal check, made out to his foundation, for twenty thousand dollars.

There is an important lesson here for all authors who initially see very little return on investment for the hours and dollars they spend promoting their books. Although a few lucky ones experience instant success when their books are published, the majority do not. Most writers, especially those who are publishing a book for the first time, can expect months and even years of effort, including building websites, posting on blogsites, giving interviews, sending out contest applications, presenting at speaking engagements, and hosting blog and book tours that don’t pan out to much in sales. And in our recently diminished economy, where consumers are pulling back on their expenditures, the return on an author’s promotional investment is lower than ever.

But, as Mortenson's story reminds us, opportunities exist (and sometimes abound) in every venture we undertake, and bad economy or no, there is always the possibility that a single investment of time and effort will somehow result in some good. Even a book signing with only one or two attendees can turn out to be worthwhile, especially if one of the two people there happens to be one of Oprah's producers, say, or a movie studio executive looking for a new idea for a script. We never know who will see our ads, read about us in a local newspaper article, stumble across our blog, or sit at the back of empty rows of chairs at a bookstore or university talk.

As another famous impoverished author, Henry David Thoreau, once said, "In the long run, we only hit what we aim at." Although the results we seek may not always come as quickly as we'd like, with persistence, patience, and good promotional guidance and execution, they eventually appear – sometimes when we least expect them.

Aim often and high.

Saturday, December 27, 2008

Learning to Be Like Water

As the end of the year approaches, it’s time to take a personal inventory of what the year was like – what went well and what didn’t, where we succeeded and where we failed, what brought joy and what brought sorrow, and what we learned from it all. For me, this year was a tumultuous one, filled with highs and lows. The low points had to do with a lot of dental work; the highs revolved around work, writing, and relationships.

The constant joy in my life is my family, and that held true for 2008. My husband and my two children are a never-ending source of love, happiness, and inspiration. At the end of each year with them, I can’t help feeling truly blessed for their presence in my life.

As for my business, I also couldn’t be more blessed. I had the honor of working for some truly great clients this year and am looking forward to continuing my work with many of them – along with some new voices - in 2009.

My writing has also been a source of joy and learning. I am privileged to be part of a creative and talented weekly writing group, and this year I had the honor of meeting some truly amazing writers during an artist residency at the Vermont Studio Center. I discovered the joy of blogging, sold a few articles, and reached the halfway point on my second novel. While I may not have completed as much as I would have liked, the first ten pages won an Editor’s Choice Award at the 2008 SDSU Writers’ Conference, and the remaining pages are shaping up into a presentable first draft.

In 2008, I went back to community college teaching after a ten-year hiatus. Surprisingly, I discovered how much I missed it and was lucky to have a group of students who were a pleasure to work with and taught me more than they’ll ever know.

And on November 4th, I felt tremendous pride in the American people for the ground-breaking change they brought to pass with the election of our first African-American president.

In all, it was a solid year, filled with achievement and wonder.

And now it’s time to look forward to 2009. I’m not big on resolutions, but I do believe in setting goals, even if they’re more generally focused on attitude and direction. For the coming year, I’ve decided to take a lesson from the Tao Te Ching by paying more attention to what is present in my life and learning to practice simplicity, patience, and compassion.

As Lao Tze says in Chapter 8 of the Tao, the roadmap for contentment lies in being like water, which nourishes without trying and is “content with the low places that most people disdain.” Lao Tze also gives some wonderful basic guidelines for daily life:

In dwelling, live close to the ground.
In thinking, keep to the simple.
In conflict, be fair and generous.
In governing, don't try to control.
In work, do what you enjoy.
In family life, be completely present.

When you are content to be simply yourself
and don't compare or compete,
everybody will respect you.

Some wise words to live by in 2009.

Happy New Year!